Research on new product development (NPD) has grown considerably over the last 30 years interweaving with serval fields of study such as strategy, marketing, supply chain management, and project management. This study offers an overview of the development of the NPD management literature published over the last ten years (2008 to 2018) in 1,226 peer-reviewed articles. By applying bibliometric analysis, we have discovered the existence of five research clusters focused on the following main thematic areas: the NPD process, the integration of diverse knowledge sources for NPD optimization, the relationship between NPD and corporate strategy, the role of users and consumers in the NPD process, the supplier involvement in the NPD activities. In respect of each area, we selected and reviewed the most relevant contributions and presented the emerging theoretical approaches and best practices. Also, the analysis has helped us to uncover the existence of promising research areas that have been scarcely explored. As a result, we formulated some suggestions for further research to fill in the existing gaps. Managerial Relevance Statement This paper sheds light on the latest developments in the NPD literature. We provide managers and professionals with a selection of the leading research trends, issues, and approaches proposed by scholars and practitioners in the last ten years. For each of the five identified thematic areas, we provide a guide to understanding and interpreting the emerging best practices with a focus on the importance of the cross-functional knowledge integration, the role of market orientation, the relevance of the intertwining between NPD and the company's strategy, and finally the pivotal role of suppliers in creating a superior NPD process' performance. Also, we propose a research agenda for NPD future research composed of a series of wide-spanning research questions. We hope that this agenda can help not only researchers to unpack the proposed questions in specific pieces of research but also practitioners to reflect on the emerging research themes and translate them in new managerial practices.