Abstract:This paper proposes a theoretical model explaining how entrepreneurs’ international aspirations are formed and how these aspirations shape early internationalization processes. By integrating and extending the theory of planned behavior (Ajzen, 1991) and the behavioral theory of the firm (Cyert and March, 1963), the model suggests that entrepreneurs’ attitudes, subjective norms, and perceived behavioral control are antecedents to the level of aspirations to internationalize, which, in turn, influence the varie… Show more
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