A, The, Of ANALYSIS INSTAGRAM CONTENT IN THE POLITICAL COMMUNICATION STRATEGIES OF THE 2024 INDONESIA PRESIDENTIAL CANDIDATES
Arrois Febrianto,
Devi Purnamasari
Abstract:The current phenomenon of Generation Z and Millennials' distrust of politics in Indonesia is a serious challenge that will be faced in the 2024 elections. The digital era has changed the political landscape drastically, with online media playing a key role in influencing political communication, public participation, campaigns, and general elections. In their campaign efforts, the two main presidential candidates have utilized the Instagram platform in their styles. This reflects the importance of social media… Show more
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