2013
DOI: 10.2753/mis0742-1222300108
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A Test of Two Models of Value Creation in Virtual Communities

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Cited by 68 publications
(44 citation statements)
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References 78 publications
(68 reference statements)
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“…As Ridings and Wasko (2010) have observed, an online discussion group/community is a direct product of its social and structural dynamics. Porter et al (2013) investigate firm value and find that a sponsor's efforts are stronger with positive and direct effect on trust building. suggest that social media has faster predictive value than conventional online media, and that the embedded metrics like consumer ratings are leading indicators of a firm's equity.…”
Section: Social Media and Value Creationmentioning
confidence: 99%
“…As Ridings and Wasko (2010) have observed, an online discussion group/community is a direct product of its social and structural dynamics. Porter et al (2013) investigate firm value and find that a sponsor's efforts are stronger with positive and direct effect on trust building. suggest that social media has faster predictive value than conventional online media, and that the embedded metrics like consumer ratings are leading indicators of a firm's equity.…”
Section: Social Media and Value Creationmentioning
confidence: 99%
“…It is evident that based on examples from different industries, firms can derive different and tremendous benefits from managing successful VCEs [6,21]. Porter et al [5] indicated three main types of VCEs: (1) Third-party managed, (2) firm sponsored, and (3) customer initiated. Basic profiles of them are described as follows.…”
Section: Virtual Customer Environmentmentioning
confidence: 99%
“…Furthermore, the interaction in VCEs is at least partially supported by technology and guided by norms [5]. The vast variety and amount of services provided by VCEs ranging from online discussion forums to virtual design and prototyping centers enable firms to involve their customers in product design, testing, and support related activities [3,4,6].…”
Section: Introductionmentioning
confidence: 99%
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“…Value co-creation has been transformed from a corporate-initiated to a customer-initiated co-creation model, embodying customerdominant logic [2]. Scholar porter et al have separately constructed a value co-creation model for both the corporateinitiated form and the customer-initiated form, revealing the two forms of value co-creation mechanism [5]. With the support of new technologies, the customer's rights have been enhanced, and companies have more easily captured the customer's personalized needs and behavioral characteristics.…”
Section: A Analysis Of Research Hotspots Based On Keyword Clusteringmentioning
confidence: 99%