A Test of Media Literacy Effects and Sexual Objectification in Advertising

Reichert, Tom; LaTour, Michael S.; Lambiase, Jacqueline; Adkins, Mark

doi:10.1080/10641734.2007.10505210

Cited by 28 publications

(22 citation statements)

References 40 publications

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“…In recent years, media literacy interventions have been developed and tested on a more mature subset of the population, namely undergraduate students (e.g., Ramasubramanian & Oliver, 2007 ;Reichert et al, 2007 ). Media literacy interventions are rarely adequately tailored to the cognitive capabilities and developmental stage of the target audience.…”

Section: Target Groupmentioning

confidence: 99%

“…Media literacy interventions have been designed and presented using different modalities, such as videotaped instruction (Ramasubramanian & Oliver, 2007 ;Reichert et al, 2007 ) or workshops with participants (e.g., Austin et al, 2005 ;Banerjee & Greene, 2006Chen, 2009 ;Gonzales et al, 2004 ;Pinkleton et al, 2007 ;Scharrer, 2006 ). Different interventions use different combinations of lessons and exercises, such as critical analysis of clips, producing one ' s own message, and assigning homework done without the direct supervision of the teacher.…”

Section: Intervention Modalitymentioning

confidence: 99%

“…Various media literacy interventions have been evaluated, and the duration of these interventions has ranged from single -session (Ramasubramanian & Oliver, 2007 ;Reichert et al, 2007 ), to dual -session (Banerjee & Greene, 2006, to 3 -6 sessions (e.g., Austin et al, 2005 ;Pinkleton et al, 2007 ;Scharrer, 2006 ), to 8 -10 sessions (e.g., Gonzales et al, 2004 ) and longer (e.g., Duran, Yousman, Walsh et al, 2008 ).…”

Section: Duration Of Interventionmentioning

confidence: 99%

“…Media literacy interventions are most often designed as experimental designs with a pretest and posttest (e.g., Austin & Johnson, 1997 ;Bergsma & Ingram, 2001 ;Hoffman, 1999 ), with a treatment and control group (e.g., Austin et al, 2007 ;Ramasubramanian & Oliver, 2007 ;Reichert et al, 2007 ), or a combination of the treatment and control group design with pretest and posttest measures (e.g., Austin et al, 2005 ;Banerjee & Greene, 2006Chen, 2009 ;Gonzales et al, 2004 ;Pinkleton et al, 2007 ;Scharrer, 2006 ;Singer et al, 1980 ).…”

Section: Duration Of Interventionmentioning

confidence: 99%

“…Several media literacy interventions designed to specifi cally address prejudice (Ramasubramanian & Oliver, 2007 ), sexual objectifi cation in advertising (Reichert, LaTour, Lambiase et al, 2007 ), media violence (Scharrer, 2006 ), tobacco use (e.g., Austin et al, 2005 ;Banerjee & Greene, 2006Gonzales, Glik, Davoudi et al, 2004 ;Pinkleton et al, 2007 ), adolescent alcohol use (e.g., Austin & Johnson, 1997 ;Chen, 2009 ), and body image (e.g., Wade et al, 2003 ;Watson & Vaughn, 2006 ) have been tested. The question, then, is what the media literacy interventions are trying to accomplish and how.…”

Section: What Is a Media Literacy Intervention?mentioning

confidence: 99%

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Boom or Boomerang

Banerjee¹,

Kubey²

2012

The International Encyclopedia of Media Studies

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This chapter advances research on media literacy by reviewing studies that utilize media literacy in either short -term or long -term interventions. Media literacy interventions on a wide array of topics including violence, smoking, alcohol, and advertising are reviewed. Effectiveness of media literacy is discussed using various criteria: duration of intervention, intervention design, target group, intervention modality, causal process, and different strategies for media literacy interventions. Key questions addressed in this chapter ask how media literacy effi cacy is defi ned, and what issues surround media literacy effi cacy.

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Section: Target Groupmentioning

confidence: 99%

Section: Intervention Modalitymentioning

confidence: 99%

Section: Duration Of Interventionmentioning

confidence: 99%

Section: Duration Of Interventionmentioning

confidence: 99%

Section: What Is a Media Literacy Intervention?mentioning

confidence: 99%

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Boom or Boomerang

Banerjee¹,

Kubey²

2012

The International Encyclopedia of Media Studies

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Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects

Trivedi

Teichert

2021

Psychology and Marketing

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It is often assumed that exposure to nude stimuli in advertising influences consumer behavior positively. However, the empirical evidence concerning the effects of nudity on consumer reactions is inconclusive. The goal of this study is to disentangle the effects of opposite‐gender and same‐gender nudity on female and male consumers' reactions. This study, thereby, offers a framework for the appropriate choice of seminude or fully clothed human stimuli based on advertisers' objectives and consumer–model gender interactions. The empirical data were derived from a large‐scale market research initiative from Germany with 61,399 consumer evaluations of 147 real ads from 16 product categories. Female consumers show positive same‐gender results for both seminude and fully clothed female models, indicating strong homophily, but nonsignificant opposite‐gender effects on information search, positive attitude change, integration of brand into consideration set, and purchase intentions. In contrast, male consumers demonstrate a significantly positive and equally strong influence of opposite‐gender and same‐gender seminude stimuli on all of the four variables.

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Twentieth century female ad images: Cultural interconnections, social learning, and the dialectical logic of advertising

Spears

Amos

2014

Journal of Business Research

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A Test of Media Literacy Effects and Sexual Objectification in Advertising

Cited by 28 publications

References 40 publications

Boom or Boomerang

Boom or Boomerang

Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects

Twentieth century female ad images: Cultural interconnections, social learning, and the dialectical logic of advertising

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