Abstract:Research on service failure has neglected the temporal dimension of consumer-perceived control (i.e., past, present and future control). This paper introduces the temporal model of perceived control to service research and compares its explanatory power for consumers' emotional and behavioural reactions after a service failure to that of the causal attribution model. The results of a correlational study show that the temporal model of perceived control has greater explanatory power than the causal attribution … Show more
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