A Taxonomy of Motivational Affordances for Meaningful Gamified and Persuasive Technologies

Weiser, Paul; Bucher, Dominik; Cellina, Francesca; Luca, Vanessa De

doi:10.2991/ict4s-env-15.2015.31

Cited by 63 publications

(67 citation statements)

References 62 publications

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“…Nevertheless, from meta-analyses it is known that feedback does not always have a positive effect on performance [82] or the desired effect on self-efficacy [83]. According to van de Ridder et al [84] this is because of the different ways in which feedback can be provided, including the various possibilities of framing (positive-negative), level of detail, or the timing of feedback (instantly or in an accumulated (offline) form) [85]. Although de Ridder et al [84] have also demonstrated positive effects on performance and self-efficacy, self-efficacy itself seems to have a moderating effect and therefore influences the acceptance of feedback as well [86].…”

Section: Designing Gamification To Promote Sustainable Nutritional Bementioning

confidence: 99%

Fostering Sustainable Nutrition Behavior through Gamification

Berger

Schrader

2016

Sustainability

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Abstract:The food choices consumers make have considerable consequences for the environment. In the Western world, about one-third of all negative environmental impact is directly related to food consumption. Although many consumers are concerned about environmental issues, this frequently has little effect on actual nutritional behavior and new approaches are needed to convert good intentions into action. Gamification could be a possible way to encourage both self-efficacy on the part of the consumer as well as normalizing such behavior socially. In this paper, central elements of the behavioral change model HAPA (health action process approach) are introduced to a gamification concept. The underlying frameworks of both concepts are then analyzed in order to develop propositions for use in the design of an effective gamification setting to promote sustainable nutritional behavior (SNB).

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Section: Designing Gamification To Promote Sustainable Nutritional Bementioning

confidence: 99%

Fostering Sustainable Nutrition Behavior through Gamification

Berger

Schrader

2016

Sustainability

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show abstract

“…This focus aligns with the assessment that reflective and automatic motivation toward smoking cessation can be enhanced by interventions, such as education, persuasion, intensification, coercion, and modelling [20]. However, the actual content component of the app itself is flexible and has been designed to be easily updatable as new content is developed.…”

Section: Introductionmentioning

confidence: 91%

“…Within the cycle of design and development, the initial Game Mechanic and Elements design phase was informed by a taxonomy of motivational affordances for meaningful gamified and persuasive technologies (Figure 1) [20]. This taxonomy describes a set of design components that is grounded in well-established psychological theories on motivation [20].…”

Section: Introductionmentioning

confidence: 99%

Quittr: The Design of a Video Game to Support Smoking Cessation

et al. 2016

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BackgroundSmoking is recognized as the largest, single, preventable cause of death and disease in the developed world. While the majority of smokers report wanting to quit, and many try each year, smokers find it difficult to maintain long-term abstinence. Behavioral support, such as education, advice, goal-setting, and encouragement, is known to be beneficial in improving the likelihood of succeeding in a quit attempt, but it remains difficult to effectively deliver this behavioral support and keep the patient engaged with the process for a sufficient duration. In an attempt to solve this, there have been numerous mobile apps developed, yet engagement and retention have remained key challenges that limit the potential effectiveness of these interventions. Video games have been clearly linked with the effective delivery of health interventions, due to their capacity to increase motivation and engagement of players.ObjectiveThe objective of this study is to describe the design and development of a smartphone app that is theory-driven, and which incorporates gaming characteristics in order to promote engagement with content, and thereby help smokers to quit.MethodsGame design and development was informed by a taxonomy of motivational affordances for meaningful gamified and persuasive technologies. This taxonomy describes a set of design components that is grounded in well-established psychological theories on motivation.ResultsThis paper reports on the design and development process of Quittr, a mobile app, describing how game design principles, game mechanics, and game elements can be used to embed education and support content, such that the app actually requires the user to access and engage with relevant educational content. The next stage of this research is to conduct a randomized controlled trial to determine whether the additional incentivization game features offer any value in terms of the key metrics of engagement–how much content users are consuming, how many days users are persisting with using the app, and what proportion of users successfully abstain from smoking for 28 days, based on user-reported data and verified against a biochemical baseline using cotinine tests.ConclusionsWe describe a novel, and theoretically-informed mobile app design approach that has a broad range of potential applications. By using the virtual currency approach, we remove the need for the game to comprehensively integrate the healthy activity as part of its actual play mechanics. This opens up the potential for a wide variety of health problems to be tackled through games where no obvious play mechanic presents itself. The implications of this app are that similar approaches may be of benefit in areas such as managing chronic conditions (diabetes, heart disease, etc), treating substance abuse (alcohol, illicit drugs, etc), diet and exercise, eating disorders (anorexia, bulimia, and binge eating), and various phobias.

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“…This forced us to promote that users should interact with the app on a daily basis, instead of after every activity they completed. While this is acceptable for mere data collection, many user interactions rely on well-timed feedback, and are thus out of reach for such an application setup [15].…”

Section: Challengesmentioning

confidence: 99%

“…Participants are recruited on a voluntary basis and live in the Swiss cantons of Zurich and Ticino. We involve them in three mobility tracking periods: in a first one-month monitoring period (Spring 2016) we track their movements to identify baseline mobility patterns; in a second three-months period (Autumn 2016) we continue tracking movements and also use "gamification" [15] elements to challenge them to modify their mobility patterns; the final period (Spring 2017) is used to study long-term effects. Comparing the individual mobility patterns of the three periods allows us to assess the overall effectiveness of the GoEco!…”

Section: Mobility Monitoring For Sustainabilitymentioning

confidence: 99%

Exploiting Fitness Apps for Sustainable Mobility - Challenges Deploying the GoEco! App

Bucher¹,

Cellina²,

Mangili³

et al. 2016

Proceedings of ICT for Sustainability 2016

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Abstract-The large interest in analyzing one's own fitness led to the development of more and more powerful smartphone applications. Most are capable of tracking a user's position and mode of locomotion, data that do not only reflect personal health, but also mobility choices. A large field of research is concerned with mobility analysis and planning for a variety of reasons, including sustainable transport. Collecting data on mobility behavior using fitness tracker apps is a tempting choice, because they include many of the desired functions, most people own a smartphone and installing a fitness tracker is quick and convenient. However, as their original focus is on measuring fitness behavior, there are a number of difficulties in their usage for mobility tracking. In this paper we denote the various challenges we faced when deploying GoEco! Tracker (an app using the Moves R fitness tracker to collect mobility measurements), and provide an analysis on how to best overcome them. Finally, we summarize findings after one month of large scale testing with a few hundred users within the GoEco! living lab performed in Switzerland.

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A Taxonomy of Motivational Affordances for Meaningful Gamified and Persuasive Technologies

Cited by 63 publications

References 62 publications

Fostering Sustainable Nutrition Behavior through Gamification

Fostering Sustainable Nutrition Behavior through Gamification

Quittr: The Design of a Video Game to Support Smoking Cessation

Exploiting Fitness Apps for Sustainable Mobility - Challenges Deploying the GoEco! App

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