A taxonomy of differences between consumers for market segmentation

Bock, Timothy; Uncles, Mark

doi:10.1016/s0167-8116(02)00081-2

Cited by 60 publications

(30 citation statements)

References 21 publications

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“…This study, which focuses on a relatively homogenous sample of business travelers, has, to a certain extent, avoided segmentation issues. Nevertheless, an important extension would be to address segmentation explicitly (see Bock and Uncles 2002, Table 1). …”

Section: Limitations and Extensionsmentioning

confidence: 99%

The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers

Goh

Uncles

2003

Transportation Research Part A: Policy and Practice

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Section: Limitations and Extensionsmentioning

confidence: 99%

The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers

Goh

Uncles

2003

Transportation Research Part A: Policy and Practice

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“…To investigate consumer satisfaction, we assumed heterogeneity across them, as highlighted by previous studies (e.g., Bock and Uncles, 2002;Thompson et al, 2009), so that we performed a segmentation to identify different groups or segments of teak pole consumers. It had been argued that clustering consumers into segments with similar characteristics can provide a better understanding of consumption patterns (Brunsø et al, 2002).…”

Section: Introductionmentioning

confidence: 99%

“…It had been argued that clustering consumers into segments with similar characteristics can provide a better understanding of consumption patterns (Brunsø et al, 2002). Another rationale supporting consumer segmentation is that it might be more profitable to treat certain types of consumers in different ways than to treat all of them uniformly; so that useful segmentations improve business performance (Bock and Uncles, 2002). Consumer are usually characterised based on their socio-demographic profile (Kilchling et al, 2009;Ngapo et al, 2004), their behaviour patterns (Verbeke and Vackier, 2004;Santosa and Guinard, 2011), and their motivations (Cameron and Galloway, 2005;Close and Kukar-Kinney, 2010;Ragaert et al, 2004).…”

Section: Introductionmentioning

confidence: 99%

Satisfaction across urban consumers of smallholder-produced teak (Tectona grandis L.f.) poles in South Benin

Aoudji

Adégbidi

Ganglo

et al. 2011

Forest Policy and Economics

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The study used the expectancy-disconfirmation framework to investigate the satisfaction among urban consumers of teak pole in South Benin, so as to identify the areas where interventions are needed to secure market opportunity for smallholder forestry. A survey was conducted in five cities; and 223 household-heads were interviewed using systematic sampling, with a random start. Data were collected on socio-demographic characteristics, teak pole consumption forms, behaviour patterns, and motivations. Respondents also rated their expectations and perceptions for a set of nine attributes on a 7 points Likert scale.Hierarchical ascending cluster analysis was performed to identify consumer segments; and satisfaction level was analysed per segment, by determining the gap between expectations and perceptions, for all attributes. Four consumer segments were identified; and sociodemographic profiles differed across those segments. Competitive price was an important purchasing motivation across the identified segments. Consumers were dissatisfied with price, availability, knot frequency, bending, length, hardness, and durability of teak pole. The efforts to meet the consumer expectations should be concentrated on building farmers' capacity in silvicultural management, and ensuring the availability of good planting material. The issue of competitive price might be addressed, through the improvement of the overall efficiency in the value chain.

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“…The market segmentation could be conducted based on many factors and variables such as demographic, geographic, behavioral, life style, personality traits, and psychological factors (Rosta et al, 2008: 60). Finally, market degmentation increases the company income and decreases its costs (Bock and Uncles, 2002), (Baker et al, 2014: 59). Segmentation of the tourism market is an instrument which can be used for subdividing a heterugonious market of tourists into homogenious subgroups of tourists.…”

Section: 1tourism Market Segmentationmentioning

confidence: 99%

Traveling Motive and Its Application in Tourism Market Segmentation: Evidences from Isfahan

Ranjbarian¹,

Ghafari²,

Oshrie³

2017

JTHM

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The present study tried to identify and analyze the travel motives of the domestic tourists who had visited Isfahan. The statistical population of the study consists of the domestic tourists who visited Isfahan in the first season of 2014. A total of 1000 tourists were selected randomly as sample members. In order to collect the data, a self-administrated questionnaire with 40 items was used. Exploratory factor analysis, one sample Ttest, and the test of the goodness of fit are the statistical methods used for analyzing the data and identifying the travel motives among the domestic tourists. The study identified eight motives for traveling to Isfahan. These include cultural-historical motives, visiting relatives and friends, shopping, family attendance, leisure, low-cost travel, visiting urban attraction, and security motives. Although strict scientific criteria were adhered to throughout the research, it clearly has its limitations. This study, like all empirical research work, has certain limitations which affect the evaluation and generalization of the results. As it is mentioned before the tourist motives for visiting a specific destination depends on the destination features, cultural values as perceived by the tourists which may change over the course of time. Therefore, itis advisable to replicate this research in other settings and compare the results. There are few studies that segment the service markets.

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A taxonomy of differences between consumers for market segmentation

Cited by 60 publications

References 21 publications

The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers

The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers

Satisfaction across urban consumers of smallholder-produced teak (Tectona grandis L.f.) poles in South Benin

Traveling Motive and Its Application in Tourism Market Segmentation: Evidences from Isfahan

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