A systems approach to understanding the effect of Facebook use on the quality of interpersonal communication

Davies, Megan; Musango, Josephine Kaviti; Brent, Alan C.

doi:10.1016/j.techsoc.2015.10.003

Cited by 20 publications

(18 citation statements)

References 15 publications

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“…The results of our study also revealed similarities and differences amongst German, Polish, and Russian consumers. The literature review indicated that fb is a platform that is used mainly for communication activities -especially for communication with friends and families (Ellison, Steinfield, and Lampe 2007;Ross et al 2009, Aburai, Ishii, andTakeyasu 2013;Davies, Musango, and Brent 2016). Our study confirmed these results.…”

Section: Conclusion and Managerial Implicationssupporting

confidence: 87%

Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia

Bartosik‐Purgat¹,

Filipchuk²,

Hinner³

2017

MGT

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The growth of the Internet heavily influences people's lives every day, especially by the development of Social Networking Sites (sns), which since their first appearance have been constantly recording a growing number of users. The main purpose of this paper is to identify the significance of sns in relation to two activities of individual users: communication and consumer behaviour. The study focuses on the three most popular sns in three neighbouring countries (Germany, Poland, and Russia) namely, Facebook, vkontakte, and YouTube. The methodological approach is twofold: firstly, the authors developed a theoretical background of the areas of using sns and formulated research questions; secondly, they applied the papi and cawi methods for the data analysis. Regarding the researched activities, it should be noted that sns users use these platforms more often for communication than consumer actions. The most useful here is Facebook in comparison to YouTube. This study provides results, which can be useful in the management of the enterprises that use sns for their marketing communication in Germany, Poland, and Russia.

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Section: Conclusion and Managerial Implicationssupporting

confidence: 87%

Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia

Bartosik‐Purgat¹,

Filipchuk²,

Hinner³

2017

MGT

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Section: Conclusion and Managerial Implicationssupporting

confidence: 86%

“…Communication is the process of exchanging information between the sender and receiver through a specific channel (Gudykunst, Ting-Toomey, and Chua 1988;Davies, Musango, and Brent 2016). In individual communication, both sender and receiver are individual units exchanging a message via a communication channel (verbal and non-verbal) and medium.…”

Section: Sns In Communication (C) Within the Context Of Cmc Theorymentioning

confidence: 99%

“…Moreover, the relationships between the various uses of Facebook and personality traits revealed, for example, that extraverts belong to a greater number of Facebook groups than others whilst introverts are more prone to get involved in social activism. In one of the latest studies, Davies, Musango, and Brent (2016) emphasize the significance of Facebook as means of communication for diversified purposes. Their research, however, is focused on the interdependence of using Facebook (time spent on this website) and the quality of interpersonal communication.…”

Section: Sns In Communication (C) Within the Context Of Cmc Theorymentioning

confidence: 99%

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Untitled

2017

MGT

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“…Consumers are able to communicate with companies via Facebook for different purposes. Sometimes, they look for information about products and brands, including opinions from other users of Facebook (Ho, 2014;Kucukemiroglu & Kara, 2015;Davies, Musango, & Brent, 2016). In other situations they themselves give opinions about the products they have bought.…”

Section: Introductionmentioning

confidence: 99%

Digital Marketing Communication from the Perspective of Individual Consumers: A Cross-Country Comparison

Bartosik‐Purgat

2019

EBER

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A B S T R A C T Objective:The main objective of this article is to identify social media (SM) usage in communication between individual consumers and producers in different countries. The considerations in the article are focused on consumers' perspective. Research Design & Methods:The article takes a deductive approach and the aim is to answer two research questions: For what purpose do consumers communicate with companies via SM? Does the frequency of using the most popular SM in the researched countries influence the range of using them in marketing communication? Three research techniques were used in the exploratory empirical study: FGI (pilot study), PAPI and CAWI (main study). The analysis is based on both literature studies and empirical data, collected in several countries (China, Poland, Turkey, the United States). Findings: Results of the exploratory study showed that consumers from the researched countries communicate via SM with producers for different purposes. Some of them look for discounts and information about a product or brand, whilst others also take into account adverts presented by companies on SM, as well as information about company events. Implications & Recommendations: As a result, the findings can be utilised by numerous different groups of stakeholders (such as companies and institutions), in particular companies using SM for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is why they can be advice for producers how to use them in the communication with their customers. Contribution & Value Added: The content of the article is significant, up to date, and original due to the fact that it focuses on current marketing communication issues. Article type:research article

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A systems approach to understanding the effect of Facebook use on the quality of interpersonal communication

Cited by 20 publications

References 15 publications

Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia

Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia

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Digital Marketing Communication from the Perspective of Individual Consumers: A Cross-Country Comparison

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