2018
DOI: 10.1108/josm-02-2017-0036
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A systemic logic for platform business models

Abstract: Purpose This research introduces a new business model logic, highlighting value processes in and properties of platform business models to inform business model thinking from a systemic and dynamic perspective. It challenges the idea of firms managing, influencing and controlling entire activity systems. Design/methodology/approach The study traces the evolution of different approaches to business models and assesses theories that explain value cocreation and systemic value capture to develop a new business mo… Show more

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Cited by 96 publications
(78 citation statements)
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References 104 publications
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“…This is an increasingly significant issue, in terms of the role that the service system contributes to the value chain and firm performance. Further revisions of business model logic indicate an identification of the link between [information] platform business models, and S-D logic; although these are subject to empirical investigation (Fehrer, Woratschek, & Brodie, 2018). However, we are still in the early years of research into Industry 4.0, and therefore have yet to develop a deeper understanding and knowledge of the operating awareness of digital PSS, specifically where business logic is dominated by information, and the move into the era of Servitization 2.0.…”
Section: Resultsmentioning
confidence: 99%
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“…This is an increasingly significant issue, in terms of the role that the service system contributes to the value chain and firm performance. Further revisions of business model logic indicate an identification of the link between [information] platform business models, and S-D logic; although these are subject to empirical investigation (Fehrer, Woratschek, & Brodie, 2018). However, we are still in the early years of research into Industry 4.0, and therefore have yet to develop a deeper understanding and knowledge of the operating awareness of digital PSS, specifically where business logic is dominated by information, and the move into the era of Servitization 2.0.…”
Section: Resultsmentioning
confidence: 99%
“…However, (Ng & Vargo, 2018) justify the framing and perspective of S-D logic, defining it as operating within service ecosystems and institutions, with interrelationships; also indicating the growing recognition that S-D logic is experiencing. Deriving from the S-D logic, Fehrer, Woratschek, & Brodie (2018) state the need to consider the business ecosystem where there is a reliance on engagement within [information] platforms; and Wieland, Hartmann, & Vargo (2017) provide perspectives that challenge the previous norms and advocate business models informed by S-D logic.…”
Section: Servitization and The Service-dominant Perspectivementioning
confidence: 99%
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“…Information technology platforms, in particular, can reform innovation ecosystems (Parker et al, 2017). In a platform ecosystem, value is co-created through iterative and reciprocal processes of shaping institutional arrangements (Fehrer et al, 2018) by all participants in a complex value matrix instead of the traditional linear value chain (Parker et al 2017b). In innovation ecosystems, innovative firms must collaborate with other actors to achieve a complex value proposition (Talmar et al, 2018).…”
Section: Literature Reviewmentioning
confidence: 99%
“…In doing so, e amining platforms business models ields insights into their governance. Although all platforms are built on open business models (Fehrer, Woratschek, and Brodie, 2018), they do not use collaborative models in the same way. Identifying and classifying open business model(s) behind a platform facilitates the investigation of behavior, potential harms, sensitive stakeholder groups, sustainability, and appropriate policy measures.…”
Section: Shenja Van Der Graaf University Of Twente Mehdi Montakhabi Fmentioning
confidence: 99%