A Systemic Approach to the Product Life Cycle for the Product Development Process in Agriculture
Franciele Lourenço,
Marcelo Carneiro Gonçalves,
Osiris Canciglieri Júnior
et al.
Abstract:For a long time, a company’s Product Development Process (PDP) was seen as supporting the operations department, although PDP decisions and mistakes have a considerable impact on market performance. This is critical even in agriculture where bad habits and practices in the PDP can lead rural producers to great losses. Therefore, this research investigates the effect of the PDP on the market performance of rural products (bananas) in the southern region of Brazil, based on two analyses: (i) how sustainability p… Show more
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