Direct photon emission in heavy-ion collisions is calculated within a relativistic micro+macro hybrid model and compared to the microscopic transport model UrQMD. In the hybrid approach, the high-density part of the evolution is replaced by an ideal 3-dimensional hydrodynamic calculation. This allows to examine the effects of viscosity and full local thermalization, in comparison of the transport model to the ideal fluid-dynamics. We study the origin of high-p ⊥ photons as well as the impact of elementary high-√ s collisions. We further explore the contribution of different production channels and non-thermal radiation to the spectrum of direct photons. Detailed comparison to the measurements by the WA98-collaboration are also undertaken.