“…Traditional mass media and digital media constitute a vital part of this jigsaw ‐ interlocking with policy, prejudice and public health pedagogies in complex and as yet only partially understood ways ‐ but they do not constitute the whole picture. Hence, ongoing efforts to challenge the war on obesity (Greenhalgh, ) need to be multi‐pronged and diverse in scope, ranging from updated critiques of science and epidemiology (Bombak, ; Bombak, Riediger, Bensley, Ankomah, & Mudryj, ; Riediger, Bombak, Mudryj, Bensley, & Ankomah, ) to re‐framing studies of weight‐related stigma with reference to macro‐social structures (Monaghan, ). Finally, it follows that when seeking to develop competency to critique the weight‐centred health paradigm (O'Hara & Taylor, ), or at least foster greater reflexivity when discussing obesity, interested parties may wish to acknowledge and learn from some of the above scholarship.…”