“…Digital transformation profoundly changed the way firms innovate and secure competitiveness (Hanelt et al, 2020;Nambisan et al, 2019;Yoo et al, 2012). For instance, digital technologies such as the Industrial Internet of Things (IIoT) have allowed firms to make products and services smarter (Kiel et al, 2017;Porter and Heppelmann, 2014;Raff et al, 2020), blur the lines between physical products and digital services (Hanelt et al, 2020;Jocevski, 2020) and unlock vast innovation opportunities (Lanzolla et al, 2020). Yet, to reach the full potential of digital transformation, firms need to adopt digital platforms (Parker et al, 2016;Sandebrg et al, 2020).…”