A systematic review of perceived value toward online review on s-commerce platform

Atchariyakarn, Nabhassorn; Zhang, Jing

doi:10.20525/ijrbs.v10i3.1127

Cited by 2 publications

(3 citation statements)

References 28 publications

(25 reference statements)

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“…Despite the considerable accumulation of research on online consumer behavior, there is limited research that tries to integrate the findings of these studies to provide a more comprehensive understanding of digital consumers. Previous literature reviews had focused on a variety of subjects like influencer marketing and social media (Gatautis & Kazakevičiūtė, 2012; Vrontis et al., 2020; Zhang & Benyoucef, 2016), flow theory (Bölen et al., 2021); online reviews (Atchariyakarn & Zhang, 2021; Zheng, 2021), online retailing (Mishra et al.,2021; Nguyen et al., 2018; Wagner et al., 2020), the impact of psychology on online consumer behavior (Liao & Chung, 2011), new technologies (Ferreira et al.,2021; Taufik et al.,2021; Xi & Hamari, 2021); mobile channel (Cavalinhos et al., 2021; Jebarajakirthy et al., 2021); electronic business (Ozansoy Çadırcı & Sağkaya Güngör, 2021), and electronic word‐of‐mouth (Verma & Yadav, 2021). Consumer behavior has always been a multi‐facet research domain; as a result, the digitalization of consumption is also expected to create a similar picture.…”

Section: Introductionmentioning

confidence: 99%

“…SAĞKAYA GÜNGÖR ANd OZANSOY ÇAdIRCI (Atchariyakarn & Zhang, 2021;Zheng, 2021), online retailing (Mishra et al,2021;Nguyen et al, 2018;Wagner et al, 2020), the impact of psychology on online consumer behavior (Liao & Chung, 2011), new technologies (Ferreira et al,2021;Taufik et al,2021;Xi & Hamari, 2021); mobile channel (Cavalinhos et al, 2021;Jebarajakirthy et al, 2021); electronic business (Ozansoy Çadırcı & Sağkaya Güngör, 2021), and electronic word-of-mouth (Verma & Yadav, 2021). Consumer behavior has always been a multi-facet research domain; as a result, the digitalization of consumption is also expected to create a similar picture.…”

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confidence: 99%

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Understanding digital consumer: A review, synthesis, and future research agenda

Güngör

Çadırcı

2022

Int J Consumer Studies

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In the last 20 years, the proliferation of digital technologies has significantly impacted both businesses' operations and how consumers get information, engage, and buy. Through the analysis of 74 marketing journals, this article identifies the current situation and possible gaps within digital consumer behavior research. By combining bibliometric analysis and machine learning algorithms, the authors have identified key topics in 5‐year intervals and their evolution over time. The study results show that digitalization has overreached its original subsistence and has become an essential aspect of mainstream consumption patterns. The study reveals three domains within digital consumer behavior: (1) the use of classical consumption theories and their application to digital context; (2) transactional subjects within consumers’ digitalization; and (3) digital marketing's impact on the consumption of specific product groups. Regression‐based time series applied to 42 topics discovered by text mining to define possible future research directions. Within 42 topics, significant growth is expected in mobile channel use, sustainable consumption, user‐generated content, and social media engagement. In general, the results exhibit a shift from a transactional point of view to a more theoretical and strategic perspective. Possible research gaps are expected to emerge from: (1) the impact of interactive and immersive technologies on consumption practices; (2) the possible outcomes of the pandemic on digital consumption patterns; (3) enhancing brand engagement through consumer‐to‐consumer interactions; (4) enhancing the understanding on issues like consumer collaboration, consumer trust, and service satisfaction.

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Section: Introductionmentioning

confidence: 99%

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confidence: 99%

Understanding digital consumer: A review, synthesis, and future research agenda

Güngör

Çadırcı

2022

Int J Consumer Studies

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“…(2021) and Marcos and Coelho (2022). The positive influence of PV on e-WOM has been well-documented in the literature, primarily attributed to the heightened PV resulting in an increased propensity for the formation of e-WOM (Atchariyakarn and Zhang, 2021). This phenomenon is facilitated by factors such as customer satisfaction (Lubis et al ., 2021) and the overall customer experience (Kuppelwieser et al ., 2022).…”

Section: Discussionmentioning

confidence: 95%

Visiting and revisiting destinations: impact of augmented reality, content quality, perceived ease of use, perceived value and usefulness on E-WOM

Madi,

Al Khasawneh,

Dandis

2024

IJQRM

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Purpose The primary aim of this study is to identify and analyze the key factors that impact the intentions of Jordanian tourists to visit and revisit destinations using the Jannah Jo app.Design/methodology/approach A self-administered questionnaires via Google Forms was employed comprising a sample of 401 Jordanian tourists who have the Jannah Jo app. Partial least squares-structural equation modeling approach was applied for hypotheses testing.Findings The present investigation has revealed that the constructs of perceived ease of use (PEU), perceived usefulness (PU) and perceived value (PV) exerted a significant and positive impact on electronic word of mouth (e-WOM). Additionally, e-WOM was observed to wield a positive and significant influence on the attitudes of consumers' decision-making, thereby ultimately affecting the intentions of Jordanian tourists with regard to their decisions to visit and revisit destinations. Nevertheless, it is noteworthy that the results indicated that neither augmented reality nor content quality exhibited any statistically significant positive relationship with e-WOM.Practical implications Tourism agencies striving to encourage the adoption of smart applications must grasp the relevance of e-WOM within the contemporary digital milieu. Additionally, they should acknowledge the significance of tourists' intentions concerning both revisiting and initial visits. This research contends that such agencies ought to take into account the substantial influence exerted by PEU, PU and PV in shaping the favorable e-WOM discourse.Originality/value By integrating the technology acceptance model in conjunction with other relevant variables, this research strives to develop a comprehensive model that advances the comprehension of the intricate determinants affecting tourists' engagements with mobile applications. Furthermore, it is noteworthy that this study represents the initial investigation conducted in the Middle East, specifically in Jordan, on this subject matter.

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A systematic review of perceived value toward online review on s-commerce platform

Cited by 2 publications

References 28 publications

Understanding digital consumer: A review, synthesis, and future research agenda

Understanding digital consumer: A review, synthesis, and future research agenda

Visiting and revisiting destinations: impact of augmented reality, content quality, perceived ease of use, perceived value and usefulness on E-WOM

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