A systematic review of 40 years of public relations evaluation and measurement research: Looking into the past, the present, and future

Volk, Sophia Charlotte

doi:10.1016/j.pubrev.2016.07.003

Cited by 72 publications

(55 citation statements)

References 43 publications

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“…Only 4.5 per cent of the theories used in public relations journals refer to communication theory (Jelen-Sanchez, 2018). Other studies of journal publishing in public relations focus on specialist areas for example the use of methods in public relations research (Pasadeosa, Lammeb, Gowerb, & Tianc, 2011), new media (Duhé, 2015), and evaluation and measurement research (Volk, 2016). Sallot et al (2003) studied theory building in public relations in the two most prominent journals of the field at that time Journal of Public Relations Research and Public Relations Review.…”

Section: Strategic Communication: Theoretical Roots and Publication Omentioning

confidence: 99%

“…One of their recommendations for future research was to include more journals than only those two. In later research other specialist journals were included as well such as Journal of Communication Management, PR Inquiry (Jelen-Sanchez, 2018) (Volk, 2016). Overlooking these studies of journal publishing that has been done previously four groups of important scientific journals about communication in the context of organisations can be distinguished.…”

Section: Strategic Communication: Theoretical Roots and Publication Omentioning

confidence: 99%

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Back to the Roots? The Applications of Communication Science Theories in Strategic Communication Research

Lock

Wonneberger

Verhoeven

et al. 2019

International Journal of Strategic Communication

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Recently, the field of strategic communication has been criticized for lacking a coherent theoretical synthesis. Recognizing that strategic communication is a sub-discipline of communication science, we study how the field is anchored in the corpus of established communication theoriesincluding social science, interpretative, and critical approaches. To describe the use, development, and context of communication theories in strategic communication publications, we analyzed all articles published in ten public relations/ corporate communication/ organizational communication/ strategic communication journals over twenty years (N = 4,027). While the vast majority of articles did not refer to one of the 91 communication theories, the share of references to these theories has been increasing. Overall, we found a high diversity of approacheswith considerable differences among journalsindicating a broad discourse. However, we also found a growing relevance of the social science paradigm. We argue that a stronger focus on communication theories may facilitate a consilient synthesis and increase the relevance of the field, academically and practically. We therefore propose to strengthen the communication science perspective in strategic communication.

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Section: Strategic Communication: Theoretical Roots and Publication Omentioning

confidence: 99%

Section: Strategic Communication: Theoretical Roots and Publication Omentioning

confidence: 99%

Back to the Roots? The Applications of Communication Science Theories in Strategic Communication Research

Lock

Wonneberger

Verhoeven

et al. 2019

International Journal of Strategic Communication

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“…In order to identify existing definitions and theories on CD and PCSR, a systematic review was conducted. This method allows multiple specific questions to be addressed, accomplishes an extensive analysis of the reviewed literature and is increasingly used in PR research (Ki & Ye, 2017;Verčič et al, 2015;Volk, 2016). In addition, this method improves "the quality of the review process by establishing a systematic, transparent and reproducible literature review" (Bapuji, Crossan, Jiang, & Rouse, 2007, p. 3).…”

Section: Methodsmentioning

confidence: 99%

Corporate diplomacy and political CSR: Similarities, differences and theoretical implications

Ingenhoff

Marschlich

2019

Public Relations Review

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The purpose of this study is to systematically review the body of knowledge on corporate diplomacy (CD) and political corporate social responsibility (PCSR) in journals from the fields of public relations, public diplomacy, general management and business ethics. By applying an interdisciplinary approach our study aims to (1) examine what definitions of CD and PCSR exist,(2) explore what theories have been applied to CD and PCSR and, (3) find differences and commonalities between the underlying concepts of CD and PCSR. Building on the results of our review, we redefine each construct and develop a theoretical framework of CD, which integrates PCSR, international public relations and public diplomacy. Our results serve as a foundation for an operationalization of the constructs in order to conduct empirical analyses and contribute to current research on the political role of multinational corporations.

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“…It is interesting to examine where our efforts come closest. The evaluation and measurement debate, for example, is one area where colleagues work in cooperation with the industry to develop systems that are not only academically sound but work in practice (Buhmann, Likely, & Geddes, 2018;Macnamara & Zerfass, 2017;Volk, 2016). Part of the effort here consists of setting standards for the industry (via involvement in the International Association for Mesasurement and Evaluation of Communication, AMEC, for example), and it should be noted that the community involved is rather small and tightly knit with many colleagues driven by methodological knowledge.…”

Section: Familiar Patternsmentioning

confidence: 99%

Strategic Communication: Reflections on an Elusive Concept

Nothhaft

Werder

Verčič

et al. 2018

International Journal of Strategic Communication

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The article explores how strategic communication successfully established itself as an academic discipline despite (or perhaps because of) being centered on an elusive concept. Drawing on ideas about the evolution of academic disciplines proposed by Alexander M. Shneider, we argue that strategic communication is currently caught in a cycle of constant reinvention obscured by a discourse of emergence. Although the discipline is undoubtedly becoming more sophisticated, it is doubtful whether there is genuine progress. The authors examine facets of strategic communication that contribute to the current state of affairs. Although clearer conceptualization and a more realistic understanding of the discipline are identified as a prerequisite for maturation, progress-as opposed to sophistication-ultimately depends on the development of discipline-specific, unique, and robust methods.

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A systematic review of 40 years of public relations evaluation and measurement research: Looking into the past, the present, and future

Cited by 72 publications

References 43 publications

Back to the Roots? The Applications of Communication Science Theories in Strategic Communication Research

Back to the Roots? The Applications of Communication Science Theories in Strategic Communication Research

Corporate diplomacy and political CSR: Similarities, differences and theoretical implications

Strategic Communication: Reflections on an Elusive Concept

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