A Systematic Approach to Measuring Advertising Transparency Online: An Australian Case Study

Watters, Paul A.

doi:10.2139/ssrn.2362621

Cited by 11 publications

(8 citation statements)

References 12 publications

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“…Websites present in Lumen, previously reported to the search engine, usually do not include an age warning. Content that appears there may not only violate copyrights but may also be inappropriate for minors (Watters, 2014).…”

Section: Search Engine Results Pagesmentioning

confidence: 99%

Website removal from search engines due to copyright violation

Strzelecki

2019

AJIM

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Purpose-The purpose of this paper is to clarify how many removal requests are made, how often, and who makes these requests, as well as which websites are reported to search engines so they can be removed from the search results. Design/methodology/approach-Undertakes a deep analysis of more than 3.2bn removed pages from Google's search results requested by reporting organizations from 2011 to 2018 and over 460m removed pages from Bing's search results requested by reporting organizations from 2015 to 2017. The paper focuses on pages that belong to the .pl country coded top-level domain (ccTLD). Findings-Although the number of requests to remove data from search results has been growing year on year, fewer URLs have been reported in recent years. Some of the requests are, however, unjustified and are rejected by teams representing the search engines. In terms of reporting copyright violations, one company in particular stands out (AudioLock.Net), accounting for 28.1 percent of all reports sent to Google (the top ten companies combined were responsible for 61.3 percent of the total number of reports). Research limitations/implications-As not every request can be published, the study is based only what is publicly available. Also, the data assigned to Poland is only based on the ccTLD domain name (.pl); other domain extensions for Polish internet users were not considered. Originality/value-This is first global analysis of data from transparency reports published by search engine companies as prior research has been based on specific notices.

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Section: Search Engine Results Pagesmentioning

confidence: 99%

Website removal from search engines due to copyright violation

Strzelecki

2019

AJIM

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“…The algorithmic ethnography methodology used in this study was first outlined by [4]. The basic process is that a URL from each top infringing domain is downloaded a number of times (typically 10 page impressions), and the advertising networks and advertisers are identified.…”

Section: Most Complained About Sitesmentioning

confidence: 99%

“…A number of recent studies have looked at the links between online advertising of various kinds, and how profits from displaying these ads fund and sustain piracy [2]. These studies have either focused on mainstream advertisers [3], or "high risk advertising", where the ads have the potential to harm the user, including malware [4]. The term "high risk advertising" was first introduced by [4].…”

Section: Introductionmentioning

confidence: 99%

“…These studies have either focused on mainstream advertisers [3], or "high risk advertising", where the ads have the potential to harm the user, including malware [4]. The term "high risk advertising" was first introduced by [4].…”

Section: Introductionmentioning

confidence: 99%

“…As one of the BRIC countries, Brazil is the eighth largest economy in the world as measured by GDP. 3 Total ad spend in Brazil is now US$20.64b, 4 with 14.7% of that being digital spend, representing an increase of 15% year-on-year. Mobile advertising is also growing rapidly, at 120% p.a., and now represents 18.1% of digital ad spending.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Investigating Malware Epidemiology and Child Exploitation Using Algorithmic Ethnography

Watters

2018

Proceedings of the 51st Hawaii International Conference on System Sciences

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A number of recent studies have investigated the role that advertising plays in funding and sustaining piracy sites. In this study, the composition of advertising on piracy websites hosting Child Exploitation Material (CEM) in Brazil was analysed, measuring both mainstream and "high-risk" ads 1 using samples generated from the most-complained about sites, as well as the most popular sites, using algorithmic ethnography. The results indicated that high-risk ads pose significant problems for Brazilian users, especially children, who may be harmed by exposure to ads promoting the sex industry, gambling, scams and malware. Links between Brazil-focused piracy websites and CEM are documented. Policy options for dealing with this issue are discussed. CEM poses a threat not only to the children depicted in it but also to children who might be exposed to it. Indeed, any viewer who is exposed to CEM may experience adverse psychological and behavioral consequences.

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Investigating IPTV Malware in the Wild

Lockett¹,

Chalkias²,

Yücel³

et al. 2023

Preprint

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Technologies providing copyright-infringing IPTV content are a commonly used, as an illegal alternative to legal IPTV subscriptions and services, as they usually have lower monetary costs, and can be more convenient for the users that follow content from different sources. These infringing IPTV technologies may include websites, software, software add-ons, and physical set-top boxes. Due to the free or low cost of illegal IPTV technologies, illicit IPTV content providers will often resort to intrusive advertising, scams, and the distribution of malware to increase their revenue. We developed an automated solution for collecting and analysing malware from illegal IPTV technologies and used it to analyse a sample of illicit IPTV websites, application (app) stores, and software. Our results show that our IPTV Technologies Malware Analysis Framework (IITMAF) classified 32 of the 60 sample URLs tested as malicious, compared to running the same test using publicly available online anti-virus solutions, which only detected 23 of the 60 sample URLs as malicious. Moreover, the IITMAF framework also detected malicious URLs and files from 31 of the sample’s websites, one of which had reported ransomware behaviour.

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A Systematic Approach to Measuring Advertising Transparency Online: An Australian Case Study

Cited by 11 publications

References 12 publications

Website removal from search engines due to copyright violation

Website removal from search engines due to copyright violation

Investigating Malware Epidemiology and Child Exploitation Using Algorithmic Ethnography

Investigating IPTV Malware in the Wild

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