A System’s Self-referential Persuasion: Understanding the Role of Persuasive User Experiences in Committing Social Web Users

Oduor, Michael; Oinas-Kukkonen, Harri

doi:10.1007/978-3-319-20306-5_22

Cited by 5 publications

(1 citation statement)

References 25 publications

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“…Using social media as a delivery channel for supporting health behavior change has also been studied for example by Pechmann, Delucchi, Lako, and Prochaska [40] in a Twitter-based experiment on smoking cessation, finding that such an approach was twice as effective as other methods in helping smokers to give up smoking. In view of the fact that systems can employ self-referential persuasion in order for users to keep using the system, and also the finding that by creating value and content and by involving others users remain active and more loyal to a system [36], it seems natural and even necessary to explore the benefits of using already familiar systems as instances of BCSSs. In the context of purposeful support and help towards improved health lifestyles, BCSSs can be seen as ecoaching systems.…”

Section: Twitter As a Behavior Change Support System (Bcss)mentioning

confidence: 99%

Contributing or receiving-the role of social interaction styles in persuasion over a social networking platform

Tikka

Oinas-Kukkonen

2017

Pers Ubiquit Comput

Self Cite

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In this paper, the use of the social network platform Twitter is explored in relation to behavior change (BC) for health. We studied the effect of participation style (tweeters vs. non-tweeters) on perceived health behavior change through the constructs "social influence," "efficacy," and "pre-test health behavior." In the experiment (N = 30), participants were given a basic health message, and the tweeters were then asked to actively search, think up, and share tips and guidance with non-tweeters. Results indicate that for both tweeters and non-tweeters, efficacy and social influence were positively related, but that efficacy and perceived health behavior change are only positively related for non-tweeters. From this, we concluded that participation style can impact the effect of efficacy on target behavior. To understand the information processing in the two groups in terms of higher or lower need for cognition, we also studied the participants' thought elaboration. We found that tweeters were more distracted from elaboration on the health message, in particular those tweeters presenting a higher need for cognition. From this, we concluded that taking an active content creating role in peer-to-peer ecoaching systems may lead (a) to higher efficacy appraisal without a positive impact on BC and (b) to reduced attention on the intended behavior change message. In other words, the position of producing content may not translate into better intake of that content. In conclusion, there is a need for investigating strategies for overcoming the distracting nature of an active sharing role in e-coaching systems presented by a social network platform.

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Section: Twitter As a Behavior Change Support System (Bcss)mentioning

confidence: 99%

Contributing or receiving-the role of social interaction styles in persuasion over a social networking platform

Tikka

Oinas-Kukkonen

2017

Pers Ubiquit Comput

Self Cite

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Does Persuasive E-commerce Website Influence Users’ Acceptance and Online Buying Behaviour? The Findings of the Largest E-commerce Website in Malaysia

Hamid

Cheun

Abdullah

et al. 2019

Lecture Notes in Information Systems and Organisation

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Previous study related to persuasive design of e-commerce websites has been shown to significantly impact online buying behavior. Nevertheless, the importance of persuasive applications has been discussed extensively in website design and e-learning application compared to e-commerce especially from Malaysia context. Thus, this paper discusses the assessment of persuasive design to one of the famous e-commerce website in Malaysia. The assessment was adapted from original Persuasive System Design (PSD) model in combination with Technology Acceptance Model for the user acceptance and website usage level. Online survey link was conveniently emailed to the selected ecommerce users. A total of 200 samples were collected and data were analysed using statistical methods. The results revealed extensive use of persuasive features; particularly features related to dialogue support, credibility support, and primary task support; thus highlighting weaknesses in the system credibility. Further the result indicated significant relationship towards user acceptance and online buying behaviour. The findings also confirmed that gender had insignificant relationship towards user acceptance and online buying behaviour. In conclusion, this study suggests possible ways for enhancing persuasive feature implementation via appropriate contextual examples and explanation.

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Assessing the impact of persuasive features on user’s intention to continuous use: the case of academic social networking sites

Wiafe

Koranteng

Kastriku

et al. 2020

Behaviour & Information Technology

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A System’s Self-referential Persuasion: Understanding the Role of Persuasive User Experiences in Committing Social Web Users

Cited by 5 publications

References 25 publications

Contributing or receiving-the role of social interaction styles in persuasion over a social networking platform

Contributing or receiving-the role of social interaction styles in persuasion over a social networking platform

Does Persuasive E-commerce Website Influence Users’ Acceptance and Online Buying Behaviour? The Findings of the Largest E-commerce Website in Malaysia

Assessing the impact of persuasive features on user’s intention to continuous use: the case of academic social networking sites

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