Conformally variational Riemannian invariants (CVIs), such as the scalar curvature, are homogeneous scalar invariants which arise as the gradient of a Riemannian functional. We establish a wide range of stability and rigidity results involving CVIs, generalizing many such results for the scalar curvature.2010 Mathematics Subject Classification. Primary 53C20; Secondary 53A55, 53C21, 53C24.