“…This view, in-part, supports the strategic Legacy Action Plan, 8 which the London 2012 Organizing Committee, under the Leadership of Lord Coe, has implemented and which promises a wide-range of social, environmental, health, economic and cultural (e.g., London 2012 Festival) benefits from hosting the summer Olympics and Paralympics. These "Legacy" claims have, nevertheless, come under rigorous scrutiny in the media and academy, with systematic reviews identifying numerous concerns, not least, the financing of a mega-event in a climate of economic retrenchment and a lack of empirical evidence to support the oft-cited hypothesis that hosting the games will lead to increased sport and physical activity participation and enhanced health across the population (Gold and Gold, 2009;Weed, Cored and Fiore, 2009;Girginov and Hills, 2008;Coalter, 2007). Generally, this body of work does, however, provide a hopeful prognosis, in regard to the worth and value of hosting the 2012 Olympiad, if based on flimsy evidence.…”