A standing-wave control field applied to a three-level atomic medium in a planar hollow-core photonic crystal waveguide creates periodic variations of linear and nonlinear refractive indexes of the medium. This property can be used for efficient steering of light. In this work we study, both analytically and numerically, the dynamics of probe optical beams in such structures. By properly designing the spatial dependence of the nonlinearity it is possible to induce long-living Bloch oscillations of spatial gap solitons, thus providing desirable change in direction of the beam propagation without inducing appreciable diffraction. Due to the significant enhancement of the nonlinearity, such self-focusing of the probe beam can be reached at extremely weak light intensities.