“…These attitudes are motivated by a strong wish not to upset family members, but also by a fear of social stigma and discrimination, as cancer is widely perceived as God's punishment [6,20,49]. However, the practice impedes communication and contributes to a delay in obtaining healthcare and a diagnosis, adding to other factors revealed in our data and highlighted in other studies, such as illiteracy, lack of cancer awareness, limited knowledge about cancer, high travel costs to Addis Ababa, and preferences for traditional medicine [14,17,19,50]. Due to unnecessary delays in diagnosis, many patients are diagnosed with an advanced disease that cannot be cured and can only be offered palliative treatment, which makes it additionally difficult for physicians to communicate the prognosis [14,25].…”