“…A related stream of research investigates the link between green product and process innovation and firm performance (Dangelico, ; Dangelico, Pujari, & Pontrandolfo, ; Doran & Ryan, ; Melander, ; Tang, Walsh, Lerner, Fitza, & Li, ). Green innovation consists of the development of products and the improvement of processes to reduce or minimize negative impacts on the environment (Berchicci & Bodewes, ; Kusi‐Sarpong, Gupta, & Sarkis, ). The joint effect of GSCM initiatives and innovation on sustainability performance has been underexplored in the literature (de Oliveira, Espindola, da Silva, da Silva, & Rocha, ; Fahimnia et al, ) but is critical to the advancement of supply chain sustainability (Adams, Jeanrenaud, Bessant, Denyer, & Overy, ; Kusi‐Sarpong et al, ).…”