A supplier selection and order allocation method for online to offline (O2O)e-commerce markets

Hu, Yaoguang; Gu, Qiusheng; Wen, Jinming; Tang, Yue

doi:10.1109/iciea.2017.8283050

Cited by 2 publications

(1 citation statement)

References 6 publications

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“…Regarding supplier selection and order allocation within O2O markets, Hu et al (2017) proposed a model that considers suppliers' income and aims to balance it with the supply chain cost. By employing a genetic algorithm combined with heuristic rules, the study demonstrates how to simultaneously achieve operational Efficiency and supplier satisfaction, indicating a sophisticated approach to managing the supply side of O2O commerce.…”

Section: Pan Et Al (mentioning

confidence: 99%

Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy

Putra

2024

IRMM

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This bibliometric study comprehensively analyses the scholarly landscape surrounding Online-to-Offline (O2O) commerce from 2006 to 2023. Through a systematic review of existing literature with a bibliometric analysis approach, this research identifies pivotal themes, methodologies, and findings that characterize the evolution and impact of O2O strategies across various sectors. The study begins by tracing the conceptual foundation of O2O commerce, emphasizing its role in integrating digital and physical consumer experiences in response to the changing dynamics of consumer behaviour and market demands. It highlights the strategic adoption of O2O models by e-commerce entities and brick-and-mortar stores, aiming to create a seamless shopping journey by leveraging the strengths of both online and offline platforms. The analysis focuses on the strategic implications for businesses, including the decision-making processes regarding market coverage, delivery costs, and inventory management to enhance profitability and sustainability. The research further delves into consumer behaviour, examining factors influencing the preference for online or offline purchasing, such as demographic characteristics, product types, price levels, and perceived service quality. The findings reveal a dynamic evolution of O2O strategies, underpinned by a growing emphasis on customer engagement, technological innovation, and the strategic management of online and offline synergies. The research underscores the transformative potential of O2O commerce in bridging the gap between digital and physical marketplaces, enhancing consumer experiences, and fostering sustainable business practices. In conclusion, this bibliometric study sheds light on the multifaceted dimensions of O2O commerce, offering valuable insights for academics, practitioners, and policymakers interested in the strategic integration of digital and physical retail environments. It calls for continued research and innovation to harness the full potential of O2O models in meeting the complex needs of consumers and businesses in the digital era.

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Section: Pan Et Al (mentioning

confidence: 99%

Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy

Putra

2024

IRMM

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E-Commerce Optimization on a B2C Type Website

Uysal

Pehlivan

2022

International Journal of Mathematical Models and Methods in Applied Sciences

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In this study, an LP model was developed in order to determine the optimal working status in a B2C type e-commerce site. Prices were determined dynamically with the Q-learning algorithm, and dynamic cost values were determined with the help of dynamic prices and transferred into the LP model. The LP model is solved with the Lizprog library of the SCILAB language. The results found are effective and useful for the optimal operation of an e-commerce site, and faster results were obtained compared to similar studies.

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A supplier selection and order allocation method for online to offline (O2O)e-commerce markets

Cited by 2 publications

References 6 publications

Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy

Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy

E-Commerce Optimization on a B2C Type Website

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