2022
DOI: 10.21328/jmec.2022.8.20.3.83
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A Study on VR Advertising Effects According to the Personal Characteristic of Consumer : Focus on the Mediating Effects of Presence

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“…When learners are immersed in the VR training content, their sense of presence is enhanced. Increased presence leads to a realistic experience and improves the educational effectiveness [10,23]. Presence depends on visual factors such as the quality, size, proportion, color, and viewing distance of the images presented in the content, as well as on auditory factors such as sound.…”
Section: Metaverse-based Educational Vr Content To Increase Learners'...mentioning
confidence: 99%
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“…When learners are immersed in the VR training content, their sense of presence is enhanced. Increased presence leads to a realistic experience and improves the educational effectiveness [10,23]. Presence depends on visual factors such as the quality, size, proportion, color, and viewing distance of the images presented in the content, as well as on auditory factors such as sound.…”
Section: Metaverse-based Educational Vr Content To Increase Learners'...mentioning
confidence: 99%
“…The user skills relate to the user's familiarity with the control scheme and control. If learners have poor dexterity and are unable to act independently, they will not be able to become immerse in the content, even if the VR educational content provides high-quality visual and auditory elements [10,24]. This reduces the sense of presence and learning effectiveness.…”
Section: Metaverse-based Educational Vr Content To Increase Learners'...mentioning
confidence: 99%
See 2 more Smart Citations