2015
DOI: 10.18658/humancon.2015.12.39.161
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A Study on Use of Traditional Culture Contents on Events

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“…Just as in the case of culture, cultural heritage could be either tangible or intangible [29]. However, what distinguishes cultural heritage from culture is that the former is a holistic aggregation of cultural identity that has long been shared and refined in a certain society [30]. For foreign users of Korean products, for instance, whether they are students studying in Korea, tourists, or just viewers of Korean TV dramas in their home countries, they are expected to be exposed to Korean cultural heritage, in terms of both tangible (e.g., paintings and monuments) and intangible heritage (e.g., oral traditions, performing arts, and rituals) [31,32].…”
Section: Distinctive Foundation Of National Image: Cultural Heritage and Politics And Foreign Relationsmentioning
confidence: 99%
“…Just as in the case of culture, cultural heritage could be either tangible or intangible [29]. However, what distinguishes cultural heritage from culture is that the former is a holistic aggregation of cultural identity that has long been shared and refined in a certain society [30]. For foreign users of Korean products, for instance, whether they are students studying in Korea, tourists, or just viewers of Korean TV dramas in their home countries, they are expected to be exposed to Korean cultural heritage, in terms of both tangible (e.g., paintings and monuments) and intangible heritage (e.g., oral traditions, performing arts, and rituals) [31,32].…”
Section: Distinctive Foundation Of National Image: Cultural Heritage and Politics And Foreign Relationsmentioning
confidence: 99%