A Study on Use of Traditional Culture Contents on Events

이정진,

doi:10.18658/humancon.2015.12.39.161

Cited by 1 publication

(1 citation statement)

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“…Just as in the case of culture, cultural heritage could be either tangible or intangible [29]. However, what distinguishes cultural heritage from culture is that the former is a holistic aggregation of cultural identity that has long been shared and refined in a certain society [30]. For foreign users of Korean products, for instance, whether they are students studying in Korea, tourists, or just viewers of Korean TV dramas in their home countries, they are expected to be exposed to Korean cultural heritage, in terms of both tangible (e.g., paintings and monuments) and intangible heritage (e.g., oral traditions, performing arts, and rituals) [31,32].…”

Section: Distinctive Foundation Of National Image: Cultural Heritage and Politics And Foreign Relationsmentioning

confidence: 99%

Towards a Korean Sustainable Business Model at National Level: The Influence of Cultural and Political Perceptions of National Image on Consumers’ Behavior

Yoon

Kim

2021

Sustainability

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Despite the increasing uptake of the term sustainable business model (SBM), the concept has mainly focused on business strategies. However, integrating the SBM into a longer-term and macroscopic framework would make it more sustainable. This article explored the SBM as a national strategy that operates beyond a corporate level. In this respect, the study examined the ways in which cultural and political perceptions of a nation can influence consumers’ choices. This article particularly examined the explanatory power of two ideational driving forces: perceptions of cultural heritage, and perceptions of politics and foreign relations. By assessing a dataset of the views of 223 African students studying in Korea, this study confirmed that national image meaningfully affects consumer behavior (intention to recommend). Furthermore, the study provided new evidence that cultural and political perceptions of a nation have a significantly positive effect on national image. It was also found that national image played a role as a mediating variable relating to cultural/political perceptions and intention to recommend. By extending the concept of the SBM to a national level, this article lays the foundation for a win–win situation between decision makers in both business and political sectors.

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Section: Distinctive Foundation Of National Image: Cultural Heritage and Politics And Foreign Relationsmentioning

confidence: 99%