A Study on Understanding of Visitor Needs in Art Museum: Based on Analysis of Visual Perception Through Eye-Tracking

Yi, Taeha; Chang, Man; Hong, Suk Joo; Kim, Meereh; Lee, Ji‐Hyun

doi:10.1007/978-3-030-39512-4_172

Cited by 2 publications

(2 citation statements)

References 10 publications

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“…However, a simple explanation for the dominance of 20th century artworks can be that it is a response of submitting institutions to predicted user expectations and a higher demand for contemporary art from modern consumers. In addition, curators can be driven by a wish to match user expectations and user behavior observed through web analytics to measure audience engagement that is routinely used across the museum sector (Peacock, 2007, Chan, 2008, Filippini Fantoni et al 2012, Stein 2014, Yi et al, 2020.…”

Section: Digital Cultural Colonialism and Aggregators Of Digitized Co...mentioning

confidence: 99%

Digital cultural colonialism: measuring bias in aggregated digitized content held in Google Arts and Culture

Kizhner

Terras

Rumyantsev

et al. 2020

Digital Scholarship in the Humanities

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In February 2011, Google launched its Google Art Project, now known as Google Arts and Culture (GA&C), that currently hosts approximately six million high-resolution images of artworks from around the world, with an objective to make culture more accessible. We demonstrate that GA&C has experienced dramatic growth in recent years and includes artworks for almost every country from the UN member list. However, we document a noticeable lack of balance in the aggregator, with some countries and institutions being prioritized, and a major proportion of the holdings featuring content that resides in the USA. Moreover, after examining Russian and French collections, we see the dominance of artworks from their capital cities in GA&C, while art from provinces is clearly underrepresented. Finally, we find a dominance of art from the 20th century with some emphasis on artworks demonstrating a break in canon or ‘otherness’ of non-Western countries. The discrepancies that we observe give evidence to support previously posited ideas of digital cultural colonialism. This may be due to a lack of data transparency or availability of previously digitized content in the countries with a lower representation in the portal, or an unintentional digital amplification of conventional traditions of art collection and interpretation that dominate museum displays in larger Western cities. We call for explicit statement by platforms on their collection and selection criteria and the need for researchers to understand the biases emerging from aggregated digitized content.

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Section: Digital Cultural Colonialism and Aggregators Of Digitized Co...mentioning

confidence: 99%

Digital cultural colonialism: measuring bias in aggregated digitized content held in Google Arts and Culture

Kizhner

Terras

Rumyantsev

et al. 2020

Digital Scholarship in the Humanities

View full text Add to dashboard Cite

show abstract

“…The application of eye tracking for the evaluation of humans’ viewing behavior is a common approach in psychological research ( Kurzhals et al, 2016 ). The gaze data of visitors in museums can reflect the interests and needs of visitors ( Yi et al, 2020 ). The visitor’s visual evaluation mentioned in this study refers to the visual reflection produced by the visitor when viewing the digital museum using a terminal such as a computer.…”

Section: Introductionmentioning

confidence: 99%

A study on the learning experience of visitors of digital museums in STEAM education: From the perspective of visitors’ visual evaluation

Zhang

Hu²

2022

Front. Psychol.

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Public education in museums has the interdisciplinary nature of STEAM education contemporary learning. In the contemporary learning process of the public, digital museums can rely on mobile terminals to provide people with opportunities for mobile learning. Especially since the global outbreak of COVID-19, many offline museums have been forced to close their doors or impose restrictions. How to use digital museums to better carry out the learning experience of visitors is a problem worthy of attention. Effective dissemination of visual information can help digital museums conduct educational activities more efficiently. The purpose of this study was to explore a research method for visual evaluation of visitors’ learning experiences in digital museums. The visual evaluation of visitors in the digital museum learning experience involves the layout of exhibition content, the form of exhibition space, and the way of display of exhibits. Through eye-tracking engineering experiments, we obtain and analyze the visual data of visitors during the educational experience of the digital museum to form an accurate evaluation. This method can be used to assess the visual satisfaction of visitors with the educational experience of a digital museum in mobile learning. This kind of evaluation research can provide strong data support and design optimization direction guidance for the development of digital museum public education.

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A Study on Understanding of Visitor Needs in Art Museum: Based on Analysis of Visual Perception Through Eye-Tracking

Cited by 2 publications

References 10 publications

Digital cultural colonialism: measuring bias in aggregated digitized content held in Google Arts and Culture

Digital cultural colonialism: measuring bias in aggregated digitized content held in Google Arts and Culture

A study on the learning experience of visitors of digital museums in STEAM education: From the perspective of visitors’ visual evaluation

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