A Study on the Use Choice and Preference Correlation of Inner Perfume in Korean Women

Abstract

Background The evaluation questionnaire for Korean women's choice of using inner perfume provided relatively promising results. To evaluate reliability, it is to verify correlation studies of preferences. Methods An online survey of 507 Korean women in their 20s and 40s who agreed with the purpose of this study and voluntarily expressed their intention to participate was conducted using SPSS win v25.0 to analyze at a 5% significance level. Exploratory factor analysis was conducted and Cronbach's ⍺ was calculated to test the validity and reliability of the study subjects' perceptions and preferences. Results The reason why Korean women use Inner Perfume is because they recognize the smell of the Y zone before and after menstruation to hide unpleasant smells. This is a preference for inner perfumes in improving the quality of life of Korean women, which has a positive effect on their use. Conclusions Looking at the variables that affect preference, quality (t = 7.458, p < .001) and advertisements (t = 5.738, p < .001) was found to have a significant positive (+) effect on preference, but brands and prices did not have a significant effect on preference (p > .05). Among the variables that have a significant effect, 'quality (=).308) > Advertising (= In the order of '244), preference was found to have a large influence. Therefore, it means that preference improves as quality and advertisement increase.