A study on the Success Factors in Small Hair Salon Management

Abstract

ㄴToday the beauty industry has reached a point of saturation, and competition has become fiercer than ever. Furthermore, customer needs and expectations have become increasingly sophisticated and diversified.In particular, it has become more difficult for small beauty salons to maintain customer loyalty by staying competitive and satisfying customer needs and demand. In fact, beauty salon customers want to get individualized services as well as a wide variety of hairstyles. Therefore, this study attempted to analyze the sustainability management of beauty salons. It looked at how an increase in sales and in customer loyalty can be achieved by enhancing awareness of the fact that small beauty salons' competitiveness stems from strenuous efforts for the best customer service, individualized hairstyling services, professional skills and customer trust. The study results found that beauty salons need to keep promoting development and improvement for the following: advanced skills, excellent services, reasonable price, convenient locations, advertisement and PR, development of an exclusive manual, intensive staff training and character education plan, complaint management and follow-up and decrease in customer migration.

How Hair Salon Consumer Experience Marketing Affects Reliability and Satisfaction

“…셋 째는 서비스의 질이 같지 않다는 점이다. 이와 같은 헤어살롱 서비스의 특성에서 알 수 있듯이 무형의 인적 서비스 요소와 결합하여 제품화되기 때문에 서비스와 신뢰의 중요성이 더욱 크다고 할 수 있다(Jung & Kim, 2016).…”