A Study on the Service Quality and Satisfaction of Internet Environment Landscape Architecture Media - Focus on Korean Professional Potal Site, Lafent -

Abstract

The first objective of this study is to verify diverse responses of users of internet landscape architecture media to service quality. Second, the degree of value and evaluation of service users is understood.Third, the general relation between users' importance/achievement response and overall satisfaction is analyzed. Thus, the general relation between users' response and satisfaction is analyzed. It aims to contribute to the suggestion of basic data for the development of internet media in the landscape architecture areaThe results of this study are like following. First, there were significant differences in expect and performance responses depending on 'age' among demographic variables, and 'academic background' and 'work' among socioeconomic variables. Second, the influence of service quality on satisfaction was verified as significantly positive(+). Especially, the influence of appearance showing low importance and achievement was the most noticeably shown, so that it was analyzed as the most efficient progress.Third, the determinant of satisfaction was shown differently depending on 'age' among demographic variables and 'work' among socioeconomic variables.