A Study on the Scale Development of Hotel Brand Equity Using ZMET

Kim, Youn Sun; Kim, Chul Won

doi:10.1080/15980634.2007.11434592

Cited by 1 publication

(1 citation statement)

References 19 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Brand provides a set of claims and commitments and addresses to reliability, stability and a defined set of expectations. This set of claims and commitments include the characteristics that the buyer purchase and result in the customer's satisfaction [4]. Keller [5] states the Customer-Based Brand Equity as: "a different effect of brand awareness on the customer response to marketing".…”

Section: Introductionmentioning

confidence: 99%

Brand Elements Model of Professional Football Clubs on Customers Based Brand Equity (CBBE)

Nazari¹

2018

JPFMTS

View full text Add to dashboard Cite

The aim of this study is to provide the elements are redirected to football clubs on the basis of brand equity from the customer perspective (CBBE). This study applied a statistical correlation-survey population consisted of all mangers, the club staff, players and fans and customers four sports and cultural club Sepahan, ZobAhan, Gitipas and Reef. Cochran formula was applied to define the sample volume due to uncertainty of the number of individuals. Instrument components are based on customer-based brand equity Claire ( 2001) consists of 71 questions. The validity by two professors of sport management and reliability was confirmed by Cronbach's alpha coefficient 0.92 respectively. The findings for statistical analysis SPSS software and LISREL software was used to model. In this study, six of brand salience, brand performance, brand imagery, judgments about brand, brand perceptions and brand conformity as presented in predicting brand equity from the customer perspective (p≥0/05). In general research indicate that among the six operating components are the building blocks of conformity with commitment has the greatest impact and the quality of imaging components are operating judge had minimal impact on brand equity from the customer perspective.

show abstract

Section: Introductionmentioning

confidence: 99%

Brand Elements Model of Professional Football Clubs on Customers Based Brand Equity (CBBE)

Nazari¹

2018

JPFMTS

View full text Add to dashboard Cite

show abstract

A Study on the Scale Development of Hotel Brand Equity Using ZMET

Cited by 1 publication

References 19 publications

Brand Elements Model of Professional Football Clubs on Customers Based Brand Equity (CBBE)

Brand Elements Model of Professional Football Clubs on Customers Based Brand Equity (CBBE)

Contact Info

Product

Resources

About