A Study on the Satisfaction and Continuous Usage Intentions of Chinese Consumers for Smart Home Appliances: Focusing on Technology Acceptance Model

Shi, Zihan; Ryu, Mi Hyun

doi:10.5934/kjhe.2022.31.6.717

kjhe

2022

DOI: 10.5934/kjhe.2022.31.6.717

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A Study on the Satisfaction and Continuous Usage Intentions of Chinese Consumers for Smart Home Appliances: Focusing on Technology Acceptance Model

Zihan Shi¹,

Mi Hyun Ryu²

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2024

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The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency

Kim,

Kim

2024

APJML

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PurposeThe purpose of this study is to investigate the relationships between Meta-commerce consumption value, consumer satisfaction and continuous usage intention in light of the moderating effects of involvement and consumer competency.Design/methodology/approachA survey for hypothesis testing was conducted targeting 200 domestic consumers in South Korea aged 19 years and above with experience in Meta-commerce. In order to examine the data, we used exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling using SPSS and AMOS.FindingsThe paper discovered that Meta-commerce consumption value affects consumer satisfaction and continuous usage intention. Specifically, the extrinsic value and the epistemic value of Meta-commerce have a positively significant effect on satisfaction. Additionally, the hedonic value of Meta-commerce has a positively significant effect on continuous usage intention. It also presented the differences in influence between low-involvement/high-involvement groups and low-competency/high-competency groups and examined consumer perceptions in detail.Originality/valueThe paper discovered that Meta-commerce consumption value affects consumer satisfaction and continuous usage intention. Specifically, the extrinsic value and the epistemic value of Meta-commerce have a positively significant effect on satisfaction. Additionally, the hedonic value of Meta-commerce has a positively significant effect on continuous usage intention. It also presented the differences in influence between low-involvement/high-involvement groups and low-competency/high-competency groups and examined consumer perceptions in detail.

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The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency

Kim,

Kim

2024

APJML

View full text Add to dashboard Cite

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A Study on the Satisfaction and Continuous Usage Intentions of Chinese Consumers for Smart Home Appliances: Focusing on Technology Acceptance Model

Cited by 1 publication

References 20 publications

The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency

The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency

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