A study on the role of physical models in the mitigation of design fixation

Viswanathan, Vimal; Atilola, Olufunmilola; Esposito, Nicole Elise; Linsey, Julie

doi:10.1080/09544828.2014.885934

Cited by 54 publications

(32 citation statements)

References 43 publications

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“…In the course of new product development processes, the current definition of these factors or the dynamic fiction is important. The fact that automotive industry companies can make correct and quick decisions and convert them into applications under defined processes provides important contributions to competition power [4] [5]. Under this approach, companies using up-to-date decision support methods can effectively use functional business processes under time factor.…”

Section: Introductionmentioning

confidence: 99%

Use of the AHP Methodology in Vehicle Design Process Dynamics: Determination of the Most Effective Concept Phases for the New Automotive Product

Paker¹,

Alppay²,

Sertyeşilışık³

2018

JTTs

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The function of decision-making in the management of new product development and vehicle design activities is achieved by defining, constructing or evaluating the outcome-oriented, and most effective steps from the sub-steps that form this basic process. The choice of the sub-stages of the basic process or the decision of how to do a job gains importance in terms of the efficiency of the firm's activities. Therefore, the decision making function is one of the basic elements involved in the formation and development of the basic processes that can comply with the market dynamics of firms. With the new product being developed, the selection, the current editing or the evaluation of the steps that make up the vehicle design activities for the automotive industry companies that exist and compete in the market, bring about significant gains. In the manufacturing industry, the design of the vehicle determines the market spread, while the competitive conditions are driven by the new or improved product decision. In both cases, the automotive industry firms must know the stages of the most appropriate vehicle design in their own right, and the steps of forming new project dynamics must be devised in this direction. In this study, the result oriented activity of the current vehicle design phases used in the automotive industry companies is determined and the order of importance of the stages is listed. For this purpose, under the same conditions of competition (the same market, the same class vehicles develops and manufactures), 4 in the automotive firm administration, a total of 40 employees (4 × 10 process manager) with the vehicle design was evaluated by determining the effectiveness of the use of the stage. At this stage, analytic hierarchy methods applied to each of the phases are explored in practice in-How to cite this paper: Paker, F.A., Alppay, C. and Sertyeşilişik, B.

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Section: Introductionmentioning

confidence: 99%

Use of the AHP Methodology in Vehicle Design Process Dynamics: Determination of the Most Effective Concept Phases for the New Automotive Product

Paker¹,

Alppay²,

Sertyeşilışık³

2018

JTTs

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“…To counteract the indiscriminate repetition of features, some studies have tried warning participants about the flaws in the examples (Jansson & Smith, 1991; Chrysikou & Weisberg, 2005; Viswanathan et al, 2014), while others have tried instructing participants not to copy the examples (Smith et al, 1993; Perttula & Sipilä, 2007; Yilmaz et al, 2010). Considering these two approaches, Chrysikou and Weisberg (2005) found that warning participants of flaws in the examples was not enough; they had to be told to avoid repeating those flaws.…”

Section: Inspiration Fixation and The Introduction Of External Stimulimentioning

confidence: 99%

The effect of explicit instructions in idea generation studies

Vasconcelos

Neroni

Crilly

2018

AIEDAM

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In inspiration and fixation experiments, example designs are often provided along with the instructions for how participants should treat them. However, research has not reached a consensus about the influence of such instructions, leading to difficulties in understanding how the examples and the instructions each affect idea generation. We conducted an experiment in which 303 participants designed for the same design problem, while given different examples and instructions, which ranged from strongly encouraging copying the examples to strongly discouraging copying. Exposure to the examples affected the number and type of ideas generated, whereas exposure to the instructions did not. However, instructions did affect how participants incorporated features of the examples in their ideas. Encouraged groups incorporated many features of the examples, while also incorporating structural features more than conceptual ones. Surprisingly, the incorporation of features in discouraged groups was not different from that of groups given no instructions or even no stimulus. This indicates that concrete features may be easier to recognize and reproduce than abstract ones, and that encouraging instructions are more effective than discouraging ones, despite how strict or lenient those instructions are. The manipulation of different features also allowed us to observe how similar approaches to solving a design problem can compete for attention and how the calculation of feature repetition can be misleading depending on how common or obvious the features might be. These findings have implications for the interpretation of results from fixation studies, and for the development of design tools that present stimuli to assist idea generation.

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“…before testing), while other bad features predominantly were not excluded until after the initial prototypes were tested. As stated in [29], there is a call for more research on understanding the students' preliminary selection of concepts, their understanding of systems, and the effect on both as a result of physical testing.…”

Section: Research Potential Of Using Prototypes In Knowledge Captmentioning

confidence: 99%

“…The product developers and engineers of tomorrow will need a broad understanding of systems, enabling improved problem-defining (rather than problem-solving) skills, as the challenge in PD as a whole is to both define and solve problems. An experiment conducted in [29] focuses on the role of prototyping in the detection of design anomalies in a course of engineering students. When presented with initial examples containing certain bad features, some groups were made aware of the bad features, while others were not.…”

Section: Research Potential Of Using Prototypes In Knowledge Captmentioning

confidence: 99%

Using prototypes to leverage knowledge in product development: Examples from the automotive industry

Erichsen

Pedersen

Steinert

et al. 2016

2016 Annual IEEE Systems Conference (SysCon)

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Abstract-This article is rooted in the automotive industry as starting point, and discusses the topic of leveraging tacit knowledge through prototypes. The aim of this study is to make the case of using reflective and affirmative prototypes for knowledge creating and transferal in the product development process. After providing an overview on learning and knowledge, the Socialization, Externalization, Combination and Internalization (SECI) model is discussed in detail, with a clear distinction between tacit and explicit knowledge. Based on this model, we propose a framework of using said reflective and affirmative prototypes in an external vs. internal learning/knowledge capturing and transferal setting. Rounded by two case examples from the automotive industry we end by identifying the emergent research questions and areas. Using prototypes and prototyping may hold a monumental potential to better capture and transfer knowledge in product development, thus leveraging existing integration events in engineering as a basis for knowledge transformation.

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A study on the role of physical models in the mitigation of design fixation

Cited by 54 publications

References 43 publications

Use of the AHP Methodology in Vehicle Design Process Dynamics: Determination of the Most Effective Concept Phases for the New Automotive Product

Use of the AHP Methodology in Vehicle Design Process Dynamics: Determination of the Most Effective Concept Phases for the New Automotive Product

The effect of explicit instructions in idea generation studies

Using prototypes to leverage knowledge in product development: Examples from the automotive industry

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