A Study on the Relationship between Interactive Features of Beauty Education, Perceived Value and Fanship

Abstract

The improved economic level has led to the development of the leisure culture of people, and various human needs based on leisure have been expressed. In response, the purpose of this study is to present practical implications related to the importance of learning transfer through communication and trust for the qualitative growth of beauty education, by examining the effect of learner-educator interaction characteristics and students' perceived value on fanship as a beauty educator. For empirical analysis, a self-report survey was conducted on students who had recently taken beauty education, and a total of 506 questionnaires collected from March 4, 2020 to April 24, 2020 (52 days in total) were used as the final analysis data. Through the SPSS 22.0 program, frequency analysis, factor analysis, reliability analysis, and regression analysis were conducted. The main results of this study for beauty trainees are as follows. The main results of this study based on a total of 506 beauty education students are summarized as follows. First, the result of examining the demographic characteristics of the survey subjects showed that the gender and age of beauty education students were women in their 20s and younger. Also, less than a year of total work experience and a monthly average salary of 1 to 2 million Korean won had the highest percentages. Second, according to the result of regression analysis on the effect of interactive characteristics on perceived value, perceived value was significantly influenced by the factors such as receptivity, sensitivity, cognitive involvement, and the accessibility of interactive characteristics. In addition, the influence appeared in the order of receptivity, sensitivity, and cognitive involvement. Third, the result of regression analysis on the influence of interactive characteristics on fanship showed that all sub-elements of interactive characteristics had a positive effect on fanship. Fourth, as a result of regression analysis on the effect of perceived value on fanship, all sub-elements of perceived value had a positive effect on fanship. The study findings demonstrated that the close interaction between students and educators in beauty education and the perceived values of the students can form a positive fanship for beauty educators. This means that beauty education must not only consist of transferring knowledge but also establish a social relationship with students through empathy and communication with them. This implies that rather than giving beauty education to simply cultivate students' knowledge in their major, it is necessary to connect it to an individual's self growth so that the beauty education perceived by them becomes more valuable and meaningful in life.