A Study on the Relationship between Psychological Needs, Entrepreneurial Motivation and Entrepreneurial Performance of College Students’ Entrepreneurship in the Context of Digitization

Abstract

Promoting entrepreneurship of high quality in the context of digitization is an important support for the in-depth implementation of the innovation-driven development strategy, and it is a necessary way to achieve fuller employment and employment quality. In this paper, starting from the hypothesis of correlation, we analyzed the reliability and validity of the design of the questionnaire. The fuzzy DEMATEL-SEM model was constructed by combining structural equation modeling and fuzzy decision-making experimental method, which can be utilized to realize the exploration of the correlation between entrepreneurial psychological needs, entrepreneurial motivation and entrepreneurial performance. The quantitative validation of the data is carried out through linear analysis, correlation analysis, regression analysis, and model analysis. The results show that the two-tailed significance test result of the importance of entrepreneurial psychological needs and entrepreneurial motivation is less than 0.01, the mean value of R2 of the model between entrepreneurial psychological needs and entrepreneurial performance of college students is 0.6355, and the direct effect of entrepreneurial motivation on entrepreneurial performance is 0.766. There is a clear positive correlation between entrepreneurial psychological needs, entrepreneurial motivation and entrepreneurial performance, and universities and colleges need to fully carry out entrepreneurship education activities to enhance students’ entrepreneurial awareness.