A Study on the Propaganda Function of Official Media on Chinese Culture from the Perspective of Modern Communication

Abstract

China has a lengthy history, and its culture is also incredibly rich and distinct. With the rise of New Media, China is utilizing a variety of methods to promote Chinese culture through new media not just in China but also throughout the world. This study will investigate how new media is used to promote Chinese culture to people in China and abroad by analysing what official media posts and uploads and how they help to spread Chinese culture, as well as evaluating the differences between China's report and other reports on Chinese culture, news, and events, and determining how other media outside of China views Chinese culture. It will be feasible to determine what China performed successfully and poorly in terms of promoting and exporting Chinese culture by doing this research. China has effectively provided official websites and platforms for people all over the world to access Chinese Spring Festival Gala, films, and people, allowing Chinese culture to be widely distributed and discussed.