A Study on the Presentation and Communication Influence of Shaanxi Regional Culture in Public Service Advertisements from the Perspective of Social Network Analysis
Ying Ma
Abstract:This paper describes the dynamic propagation process of the influence of public service advertisements (PSAs) using the information dissemination model and proposes a click probability function by modeling the click rate of advertisements, which is solved by a heuristic method. The EPR advertisement recommendation algorithm is selected to simulate the push process of the advertisement, and the experimental performance is analyzed. Analyze the presentation of Shaanxi regional culture and the network mobilizatio… Show more
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