A Study on the Interface Usability of B2C Hypermarket E-commerce Website

Abstract

In order to serve the on-line users who do shopping for 24 hours, the on-line shopping systems platform is more complicated than traditional one. Therefore, the user interface usability problems become a critical issue. Take the Yahoo!kimo shopping mall as a test platform. In this paper, the data collection method of thinking-aloud was adopted to record the participants. The video images and verbal protocols were transcribed, segmented and bottom-up coded. 121 problems concerning usability could be classified into 9 types. The usability problems can be classified into five attributes by reviewing the related literatures, satisfaction, efficiency, effectiveness, presentation and help. The result shows satisfaction is the most critical problem (accounts for 32.2%). The result of study accords with Nielsen and Norman (2000) study that gives users a good experience and they are apt to turn into frequent and loyal customers [1]. Therefore, we prove the importance of user-center design (UCD) in e-commerce website interface design.

Improving the usability of the user interface for a digital textbook platform for elementary-school students

“…Although design principles have been suggested for user interfaces in a variety of technological environments, including computer-assisted instruction platforms (Seo and Woo 2010), websites (Hu et al 2008;Corry et al 1997), cell phones (Lee et al 2006), and electronic books (Chong et al 2009;Wilson and Landoni 2003), few researchers have specifically considered principles for enhancing the design of user interfaces for digital textbooks used in classroom settings. This study identified four usability attributes for the digital textbook platform: learnability, efficiency, effectiveness, and satisfaction.…”

“…Dix et al (1998) suggest, for instance, that the design factors contributing to increased learnability include predictability, consistency, familiarity, generalizability, and synthesizability, so to facilitate learnability, the user interface should be designed to meet the user's expectations and be consistent in terms of function and visual display (Baxley 2003;Nielsen 1993). To increase efficiency, the interface should be designed to minimize the user's memory load and help the experienced user operate the system with flexibility and speed (Ardito et al 2006;Hu et al 2008). To increase effectiveness, the interface should be designed to prevent errors, enable prompt recovery from errors, provide adequate feedback or help in problem solving, and make the internal operations of the system observable to users (Ardito et al 2006;Hu et al 2008).…”

“…To increase efficiency, the interface should be designed to minimize the user's memory load and help the experienced user operate the system with flexibility and speed (Ardito et al 2006;Hu et al 2008). To increase effectiveness, the interface should be designed to prevent errors, enable prompt recovery from errors, provide adequate feedback or help in problem solving, and make the internal operations of the system observable to users (Ardito et al 2006;Hu et al 2008). Finally, to increase user satisfaction, the interface should be designed to allow students control over their learning and to meet their aesthetic needs (Baxley 2003).…”

On the Evaluation of the Usability of E-commerce UI Design

“…Taking Yahoo Kimo as the research subject, Hui-Jiun Hu [14] collected data by asking the participants to think aloud. After transcribing, splitting, and coding the data, the scholar figured out 121 problems concerning usability.…”

A Morphological Box for Handling Temporal Data in B2C Systems

“…Many publications report usability problems of B2C sites [3][4][5][6][7][8], and in particular of Web-based travel and reservation systems [9][10][11][12][13][14].…”