A Study on the Influence of K-beauty Content on National Image and Visit Intentions within the Chinese XiaoHongShu App
Jin-Hee Kim,
Ho-Su Choi
Abstract:Purpose: This study investigates the factors influencing the popularity of K-beauty in the Chinese market, an audience captivated by K-beauty and Korean tourism. This paper aims to analyze the impact of these factors on Korea’s image and the intention to visit the country.Methods: This empirical analysis included a self-administered online survey targeting 300 Chinese individuals who have experience watching K-beauty content through the Xiaohongshu app. The sample’s ages ranged from teenagers to individuals in… Show more
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