A Study on the Impact of Intercultural Communication on Multinational Corporations and Countermeasures

Abstract

The differences between Chinese and non-Chinese cultures in multinational enterprises in China are introduced, and how communication in different cultural contexts can be efficient and effective, avoiding unnecessary communicative conflicts and thus leading to increased efficiency. The theory of speech act is used to explore the characteristics of multicultural communication in multinational enterprises. By analyzing the speech act characteristics of employees in multinational companies, we can raise people's awareness of different cultural backgrounds, different thinking habits and different values, and help them to control the appropriateness and accuracy of their speech acts in cross-cultural communication, so as to promote cost-effective communication and efficient communication in the company.

How do US corporations communicate interculturally with their Chinese stakeholders: Analysis of GM Company’s social media posts from the cultural value perspective

“…Previous research indicates that multinational corporations’ competence and strategies of intercultural communication play a crucial role in marketing and attracting customers from different cultural backgrounds [ 18 ]. Appropriate intercultural communication not only helps multinational corporations deliver products and services that resonate with their target markets but also gains higher customer satisfaction and loyalty [ 19 ].…”