A Study on the Features of the Next Generation Search Services

Lee, Soo-Sang; Lee, Soon-Young

doi:10.3743/kosim.2009.26.4.093

Cited by 3 publications

(3 citation statements)

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“…In order to produce SA outcomes like customer experience management, value co-creation and process innovation, SMEs can build MVM aspects like personalisation, experiential marketing and metaverse brand community development in IMT's dynamic, immersive environment (Cheng, 2023). By utilising IMT technology, SMEs can generate virtual shops and brand communities in a metaverse setting to visually engage customers and facilitate value co-creation and experiential marketing (Lee, 2021). For example, customers are more engaged when using VR, AR and MR capabilities such as interactive 3D models, simulations and gamified experiences.…”

Section: Moderating Role Of Managerial Capabilities On the Relationsh...mentioning

confidence: 99%

“…3.9 Mediating role of customer immersion on the relationship between metaverse marketing and strategic agility In a metaverse setting, customers can participate in MVM activities personalised for their interests through CI, which is primarily supported by VR, AR and MR. IMT (VR, AR and MR) enables customers to interact with MVM aspects (personalised promotion, experiential marketing and brand community involvement) through CI features like customer interaction, knowledge assimilation and presence (Soni et al, 2023). An understanding of consumer behaviour and potential collaboration is obtained through CI focused on MVM (Lee, 2021). For example, companies, including SMEs, can manage customer experience, promote innovation process and collaborate with customers more effectively when CI is incorporated into MVM strategies.…”

Section: Moderating Role Of Managerial Capabilities On the Relationsh...mentioning

confidence: 99%

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Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions

Abrokwah-Larbi

2024

JCMARS

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PurposeThis study aims to explore the conversion of metaverse marketing (MVM) into strategic agility among SMEs based on dynamic capabilities (DC) and dynamic management capabilities (DMC) theories. This paper discusses how constructs such as immersive marketing technologies (IMT), customer immersion (CI) and managerial capabilities (MC) play critical role in the transformation of MVM into strategic agility (SA).Design/methodology/approachA theoretical framework based on DC and DMC theories, and a comprehensive review of the literature on MVM, IMT, CI, MC and SA, was developed in order to theoretically investigate the relationships between MVM and SA. In this theoretical framework, MVM is the independent variable, while the dependent variable is SA. Also, IMT and CI both mediate the association between MVM and SA, while MC moderate the association between MVM and SA in one stream; and CI and SA in another stream.FindingsThis research study develops a theoretical framework that recommends nine set of important research propositions in MVM. An extensive literature review was conducted to examine the theoretical framework on the effect of MVM on SA. The proposed theoretical framework suggests that brand community development and communication, experiential marketing and personalisation in MVM, once accessed through IMT (i.e. VR, AR, MR) and CI (i.e. customer engagement, customer absorption-customer acquisition and assimilation of knowledge, presence) can produce significant SA through customer experience management, value co-creation and process innovation.Originality/valueThis current study develops a theoretical framework that theorise the relationship between MVM and SA rooted in literature on MVM and SA, and also based on DC and DMC perspective. The moderating effect of MC on the relationship between IMT and SA on one hand, and CI and SA on the other, provides support to IMT and CI as mediators in the transformation of MVM into SA. This study also provides insight into SME adoption of MVM and how it generates SA. Lastly, the current study contributes to the body of knowledge on MVM, IMT, CI, MC and SA.

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Section: Moderating Role Of Managerial Capabilities On the Relationsh...mentioning

confidence: 99%

Section: Moderating Role Of Managerial Capabilities On the Relationsh...mentioning

confidence: 99%

Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions

Abrokwah-Larbi

2024

JCMARS

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“…With the advancement of IT technology, the increasing use of the internet, and the proliferation of key technologies such as Internet of Things (IoT), 5G, and Artificial Intelligence (AI) in the context of the Fourth Industrial Revolution, the boundaries between cyberspace and the physical world are rapidly converging [1].…”

Section: Introductionmentioning

confidence: 99%

Malicious Packet Detection Technology Using Reinforcement Learning

ByungWook An,

JoongChan Lee,

JaiSung Choi

et al. 2024

ReBICTE

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In the present day, the advancement of 5G and Internet of Things (IoT) technology has resulted in the interconnectedness of everyday objects through networks. However, attempts to exploit networked computers for malicious purposes continue to rise while the attacks utilizing malicious codes to compromise user information's confidentiality and integrity are becoming increasingly sophisticated and intelligent. To counter these evolving threats, researches have been conducted on a method to identify malicious network packets using a combination of security control systems and Artificial Intelligence (AI) technology, especially supervised learning. Unfortunately, the current cybersecurity control systems suffer from inefficiencies in terms of both manpower and cost. Moreover, the surge in remote work has created challenges in responding swiftly to security incidents. Furthermore, the existing AI technology based on supervised learning has limitations, particularly in detecting new variants of malicious code, and its accuracy in identifying malicious code depends heavily on the quantity and quality of available data. In light of these challenges, this study, reinforcement learning is employed to overcome the limitations of the original supervised learning-based malicious packet detection system, such as high dependency on training data and the failure to detect variant malicious packets. This research proposes a malicious packet detection technology capable of addressing new malicious packets or variant types effectively.

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Design and Implementation of Tag Coupling-based Boolean Query Matching System for Ranked Search Result

김용¹,

주원균²

2012

Journal of the Korean Society for information Management

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Since IR systems which adopt only Boolean IR model can not provide ranked search result, users have to conduct time-consuming checking process for huge result sets one by one. This study proposes a method to provide search results ranked by using coupling information between tags instead of index weight information in Boolean IR model. Because document queries are used instead of general user queries in the proposed method, key tags used as queries in a relevant document are extracted. A variety of groups of Boolean queries based on tag couplings are created in the process of extracting queries. Ranked search result can be extracted through the process of matching conducted with differential information among the query groups and tag significance information. To prove the usability of the proposed method, the experiment was conducted to find research trend analysis information on selected research information. Aslo, the service based on the proposed methods was provided to get user feedback for a year. The result showed high user satisfaction.키워드: 불리언 검색, 태그 기반 매칭, 질의어 분해 및 확장, 태그 결합도, 태그 기반 검색 boolean model, tag-based matching, query decomposition and extension, tag coupling, tag-based IR

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A Study on the Features of the Next Generation Search Services

Cited by 3 publications

References 1 publication

Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions

Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions

Malicious Packet Detection Technology Using Reinforcement Learning

Design and Implementation of Tag Coupling-based Boolean Query Matching System for Ranked Search Result

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