A Study on the Factors Influencing Payment Behaviors of the Chinese Internet Personal Broadcasting System: Focused on Personal, BJ, and Platform Characteristics

Qi, Xin; Kim, Yonghwan

doi:10.46415/jss.2019.12.26.4.31

jss

2019

DOI: 10.46415/jss.2019.12.26.4.31

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A Study on the Factors Influencing Payment Behaviors of the Chinese Internet Personal Broadcasting System: Focused on Personal, BJ, and Platform Characteristics

Xin Qi¹,

Yonghwan Kim²

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A Study on the Factors Influencing Payment Behaviors of the Chinese Internet Personal Broadcasting System: Focused on Personal, BJ, and Platform Characteristics

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