A Study on the Effects of Benefits, Sacrifice, and Social Presence of Chatbot Services in Chinese Online Shopping Malls on Perceived Value and Continuous Use Intention

Mao, Yun Jia; Ryu, Mi Hyun

doi:10.5934/kjhe.2023.32.4.409

kjhe

2023

DOI: 10.5934/kjhe.2023.32.4.409

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A Study on the Effects of Benefits, Sacrifice, and Social Presence of Chatbot Services in Chinese Online Shopping Malls on Perceived Value and Continuous Use Intention

Yun Jia Mao,

Mi Hyun Ryu

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A Study on the Effects of Benefits, Sacrifice, and Social Presence of Chatbot Services in Chinese Online Shopping Malls on Perceived Value and Continuous Use Intention

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References 21 publications

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