A Study on the Effects of  the Consumer Lifestyles on  Sustainable Consumption

Aydın, Hatice; Ünal, Sevtap

doi:10.21533/isjss.v1i2.30

Cited by 10 publications

(8 citation statements)

References 7 publications

(6 reference statements)

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“…For instance, Husic‐Mehmedovic, Arslanagic‐Kalajdzic, Kadicmaglajlic, and Vajnberger () found that the lifestyle of simplicity is a primary driving force for organic food consumption. Aydin and Unal () also indicate that lifestyle positively influences the environmental attitudes of customers as well as environmentally responsible consumerism. For this study, it is proposed that traditional cultural values, specifically the Doctrine of the Mean, has an impact on Chinese’ lifestyle and thus ultimately affects their green purchasing intention as consumers.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

The role of cultural values in green purchasing intention: Empirical evidence from Chinese consumers

Sheng

Xie

Shouliang

et al. 2019

Int J Consumer Studies

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Environmental problems, especially in the case of water and air pollution, are the harmful result of the overconsumption of fossil fuels as well as various forms of industrial sewage water discharge. Recently, growing environmentally friendly purchasing behaviour of consumers has become regarded as an effective method for alleviating such environmental problems. Due to concerns regarding the natural environment, consumers have increasingly begun to exhibit favourable attitudes towards environmentally friendly products, and as a result, are more likely to purchase “green” products. However, green purchasing behaviour of consumers varies across different nations and cultures. This study aims to reveal how Chinese cultural values (specifically, the Doctrine of the Mean) influence green purchasing intention of Chinese consumers. As the lifestyles of consumers will be deeply affected by their cultural values, this study examines the mediating effects of the four dimensions of Chinese lifestyle have on consumers. At the same time, environmental knowledge is considered as a moderating variable in order to investigate the relationship between the Doctrine of the Mean and green purchasing intention. The study’s data were collected from Chinese consumers. Empirical results reveal that such Chinese cultural values are positively associated with green purchasing intention, and that three dimensions of consumer lifestyle (namely leadership, cost consciousness and development consciousness), are all found to play mediating roles in the relationship between the Doctrine of the Mean and green purchasing intention in Chinese consumers. The moderating effects of environmental knowledge are exhibited in the influence of leadership as well as development consciousness on green purchasing intention. The study’s findings have theoretical implications for understanding green purchasing intention as well as behaviour of Chinese consumers further. The study’s findings also present practical implications for how to promote green purchasing intention in Chinese consumers better.

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Section: Literature Review and Hypothesesmentioning

confidence: 99%

The role of cultural values in green purchasing intention: Empirical evidence from Chinese consumers

Sheng

Xie

Shouliang

et al. 2019

Int J Consumer Studies

View full text Add to dashboard Cite

show abstract

“…Lifestyle influences environmental attitudes (Aydin and Unal, 2015). Voluntary simplicity refers to a lifestyle characterized by low consumption, environmental responsibility, and self-sufficiency (Iwata, 1997;Iwata, 2006).…”

Section: Research Hypotheses and Modelmentioning

confidence: 99%

The Relationship Between Consumption Value and Voluntary Simplicity Lifestyle and Effect on Environmentally Responsible Consumerism

Aydın¹,

Kazançoğlu²

2017

EJBM

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Environmentally responsible consumerism is defined as consumers' tendency to evaluate the environmental attributes of products before making buying decisions. Environmentally responsible consumerism is ethical consumption, and this consumption is affected by many factors. Two of these factors are voluntary simplicity lifestyle, and consumption values. Voluntary simplicity lifestyle is defined as a way of life that rejects the high-consumption, materialistic lifestyles, and affirms what is often called 'the simplicity life'. Consumption value is defined as consumer's overall assessment of the utility of a product and service. These values are defined as conditional, functional, emotional, social, and epistemic environmental values. In this study, it is aimed to examine the relationship between consumption value and voluntary simplicity lifestyle, and consider the impact of voluntary simplicity lifestyle and consumption values on environmentally responsible consumerism. The data were collected from undergraduates at Ege University in Izmir and Mus Alparslan University in Mus which are in the West and East of Turkey, respectively. According to the results, there is a relationship between consumption value and voluntary simplicity lifestyle and effect of these factors on environmentally responsible consumerism.

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“…From the previous study by (Aydın and Ünal, 2015), the model exploring the influence of lifestyles, environmental knowledge and environmental attitude on sustainable consumption, environmental knowledge and attitude towards environmental protection have an influence on sustainable consumption. They might also have ecological lifestyle (environment consciousness (Fraj and Martinez, 2006), selecting and recycling products and taking part in events to protect environment (Adnan, Ahmad and Khan, 2017)).…”

Section: Resultsmentioning

confidence: 99%

“…The terms such as sustainable consumption, VALS, cosmetics and personal care products and solid waste were used and there was limited amount of information were found. The most helpful pieces of literature were studied by (Aydın and Ünal, 2015), (Fraj and Martinez, 2006) and (Adnan, Ahmad and Khan, 2017).…”

Section: Methodsmentioning

confidence: 99%

“…The marketers need to utilize the precise information from subgroups of psychographic segmentation to develop their commercial direction (Abduljalil and Tat, 2011) and to predict their behaviour; particularly in consumer behaviour that reflects consumer values that best show their lifestyle (Aydın and Ünal, 2015). Thus, different life styles will result in different consumption habits.…”

Section: The Importance Of Psychographic Segmentationmentioning

confidence: 99%

See 1 more Smart Citation

The Effects of Lifestyles on Sustainable Consumption: A Conceptual Study of Cosmetics and Personal Care Products

Ambak¹,

Yusof²,

Yamin³

et al. 2019

Proceedings of the Proceedings of the 1st International Conference on Finance Economics and Business, ICOFEB 2018, 12-13 Novemb

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Nowadays, it is noticeable that marketing strategies are moving towards sustainability due to several unsustainable consumption problems and one of the problems is packaging waste. Central to the problem is lifestyle. Lifestyle is one of the variables which fall within psychographic segmentation. Segmentation is the process where the market is divided into relevant groups that can be targeted by marketers. Previous study has employed VALS and AIO in India to predict lifestyle. Thus this study will also employ both measurement systems to re-validate the study findings in Malaysia and at the same time complement each measurement system deficiencies in defining lifestyles. Therefore, this study aims to identify the effect of consumers' lifestyles of cosmetics and personal care products on sustainable consumption that can allow marketers and researcher to predict their different consumption habits that are reflected by different lifestyles. This conceptual study is solely based on an extensive review from literature and previous data. The sources of collecting literature are Google search and digital library. This study is expected to prove that self-fulfilment, self-identity, feeling of uniqueness and believers segment is the dominant lifestyle that makes more sustainable consumption.

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A Study on the Effects of the Consumer Lifestyles on Sustainable Consumption

Cited by 10 publications

References 7 publications

The role of cultural values in green purchasing intention: Empirical evidence from Chinese consumers

The role of cultural values in green purchasing intention: Empirical evidence from Chinese consumers

The Relationship Between Consumption Value and Voluntary Simplicity Lifestyle and Effect on Environmentally Responsible Consumerism

The Effects of Lifestyles on Sustainable Consumption: A Conceptual Study of Cosmetics and Personal Care Products

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