A Study on the Effects of Service Quality on Customer Satisfaction and Revisit Intention in a Brunch cafe

Ko, Bong-Ho; Hur, Jung Won; Shin, Hyoungchul

doi:10.26433/tfck.2017.12.1.13

Cited by 1 publication

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“…미용 외 서비스 분야의 선행연구들을 살펴보면, 호텔 레스토 랑의 물리적 환경이 좋을수록 재구매, 재방문, 재이용이 높은 것으로 나타났고 (Choi, 2008), 사업장의 명성, 고객 만족도가 높을수록 재방문의도가 높았다 (Kim, 2016). 또한 브런치 카페 의 경우 위생, 편의시설 등이 재방문에 영향을 미친다고 보았 으며 (Ko et al, 2017). 커피전문점 이용 고객의 점포에 대한 신 뢰 수준과 이미지가 재방문의도에 영향을 미치는 것으로 나타 났다 (Jo & Seo, 2011).…”

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Moderating Effect of Switching Costs between Hair Salon Service Scape and Revisit Intention

Uhm¹,

Park²

2022

J Korean Soc Cosmetol

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This study was conducted to verify the moderating effect of switching costs on the effect on hair salon service scape on revisit intention. The subjects of this study were 1,380 beauty salon customers, and data were collected through self-response questionnaires on service scape, switching costs and revisit intention. The research methods are as follows. First, frequency analysis was performed to examine the general characteristics of the study subjects. Second, reliability was verified by calculating reliability coefficients of service scape, revisit intention and conversion cost. Third, correlation analysis was conducted to examine the relationship between service scape, revisit intention and conversion cost. Fourth, multiple regression analysis was conducted to examine the effect of service scape and conversion costs on revisit intention. Finally, hierarchical regression analysis was conducted to verify the moderating effect of conversion costs in the effect of service scape on revisit intention. The results of this study were as follows. First, a significant positive correlation was found between service scape, switching costs, and revisit intention. Second, service scape and switching costs had a significant positive effect on revisit intention. Third, in the effect of service scape on revisit intention, switching costs showed a moderating effect. Based on the results of this study, ways to increase the revisit intention of hair salon customers were discussed.

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Moderating Effect of Switching Costs between Hair Salon Service Scape and Revisit Intention

Uhm¹,

Park²

2022

J Korean Soc Cosmetol

View full text Add to dashboard Cite

show abstract

A Study on the Effects of Service Quality on Customer Satisfaction and Revisit Intention in a Brunch cafe

Cited by 1 publication

References 0 publications

Moderating Effect of Switching Costs between Hair Salon Service Scape and Revisit Intention

Moderating Effect of Switching Costs between Hair Salon Service Scape and Revisit Intention

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