“…This is the first qualitative study in the UK that identifies which SNSs can increase or decrease loneliness in young adults and in what conditions. Until now, most of the studies that look at the association between internet or social media use and loneliness have been conducted in the US (Gross et al, 2002;Gross, 2004;Subrahamnyam & Lin, 2007;Lemieux et al 2013;Kross et al, 2013;Sheldon, 2012;Lou et al, 2012;Pittman & Reich, 2016), Australia (Skues et al, 2012;Ryan & Xenos, 2011), Turkey (Erdoğan, 2008;Şar, Goktürk, Gülşah, Kazaz, 2012;Özdemir et al, 2014;Ozsaker et al, 2015), Taiwan (Ong et al, 2011) or Canada (Matsuba, 2006). The uniqueness of this research also lies in the fact that it takes a focus on young adults (18-24 year olds), which are frequently reported to be significantly lonelier than any other age group (Office for National Statistics, 2018).…”