A Study on the Effect of Customer’s Awareness of the Food Service Industry’s Customer Reward Program Value onCustomer Loyalty

유희정,; 이광옥,; 손영진,

doi:10.20878/cshr.2007.13.4.006006006

culinarysciencehospitalityresearch

2007

DOI: 10.20878/cshr.2007.13.4.006006006

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A Study on the Effect of Customer’s Awareness of the Food Service Industry’s Customer Reward Program Value onCustomer Loyalty

유희정 유희정¹,

이광옥 이광옥²,

손영진 손영진³

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A Study on the Effect of Customer’s Awareness of the Food Service Industry’s Customer Reward Program Value onCustomer Loyalty

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