A Study on the Effect of Taste Preference on Harmony of Coffee Food

A Research Agenda for Creative Tourism

“…Coffee tourism in Gangneung is quite exceptional and unexpected. Given the fact that coffee drinking is associated with the rise of modernism in Korea (Jin, 1999;Han, 2014) just like in western countries (Manning, 2013), Gangneung, which is of relatively small size by Korean standards and is located far away from Seoul, has hardly been regarded as a forerunner of modern culture in Korea. Food and drink tourism in small cities or rural areas is usually based on traditional local food and drink.…”

“…More detailed information on the history of coffee culture in Korea helps to establish the significance of the coffee tourism of Gangneung (Jin, 1999). Since its introduction to Korea in the late nineteenth century, coffee had remained a favourite drink of the royal family, with the mass consumption of instant coffee, called 'Dabang' coffee, beginning after the Korean War.…”