A Study on the Effect of Perceived Risk on Trust and Participation Intention in Crowdfunding of Community Business: Focusing on the Moderated Mediating Effect of Funding Experience

Kim, Young Sub; JuMong, Na，

doi:10.38115/asgba.2020.17.4.83

Acad Soc Glob Bus Adm

2020

DOI: 10.38115/asgba.2020.17.4.83

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A Study on the Effect of Perceived Risk on Trust and Participation Intention in Crowdfunding of Community Business: Focusing on the Moderated Mediating Effect of Funding Experience

Young Sub Kim¹,

Na， JuMong²

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A Study on the Effect of Perceived Risk on Trust and Participation Intention in Crowdfunding of Community Business: Focusing on the Moderated Mediating Effect of Funding Experience

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