A Study on the Brand Activation Strategy for the Recycle Design Product

Kyung, Kim Ja

doi:10.18852/bdak.2013.11.1.53

ajournalofbranddesignassociationofkorea

2013

DOI: 10.18852/bdak.2013.11.1.53

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A Study on the Brand Activation Strategy for the Recycle Design Product

Kim Ja Kyung¹

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A Study on the Characteristics and Trends of Sustainable Fashion through Esthetica at London Fashion Week

Kim¹

2015

Fashion & Textile Research Journal

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The purpose of this study is to investigate sustainable fashion flows and to outline their characteristics by analysing Esthetica as the largest trade-based sustainable fashion exhibition in the UK. Most of the researchers have focused on its ethical meaning rather than on fashionable criteria or marketable value. This pioneer work could be helpful in order to plan and study sustainable fashion flows. The research method is to identify characteristics of sustainable fashion trends through literature reviews and case studies focused on the UK, Esthetica events and participating brands. The following results were obtained. Upcycling suggests the extension of a product's lifecycle, a trend on the increase. Transparency is the crucial issue in sustainable fashion. Estethica shows that nurturing sustainable brands is one effective way of boosting the sustainable industry, as well as encouraging the production of sustainable products. Sustainable fashion has come to be included in mainstream fashion in terms of aesthetics and commercial competitiveness. Finally, sustainable fashion highlights quality of garments. Thus, Esthetica shows the present of sustainable fashion and its future, that is, sustainable fashion not just as a trend but a lifestyle for both its consumers and the industry. As the sustainable industry is a growing sector, it would be useful to carry out separate in-depth case studies on leading sustainable brands and qualitative aspects.

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A Study on the Characteristics and Trends of Sustainable Fashion through Esthetica at London Fashion Week

Kim¹

2015

Fashion & Textile Research Journal

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Sustainability Practices and Implications of Fashion Brands at the Vegan Fashion Week

Jeong¹,

Chun²

2022

FTRJ

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Comparative Analysis of Consumer Attitudes and Ethical Purchasing Behavior on RUR Knitted Fashion Products According to Environmental Consciousnessof Female Consumers in Their 30s and 40s

Yang,

Kim

2023

FTRJ

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A Study on the Brand Activation Strategy for the Recycle Design Product

Cited by 3 publications

References 0 publications

A Study on the Characteristics and Trends of Sustainable Fashion through Esthetica at London Fashion Week

A Study on the Characteristics and Trends of Sustainable Fashion through Esthetica at London Fashion Week

Sustainability Practices and Implications of Fashion Brands at the Vegan Fashion Week

Comparative Analysis of Consumer Attitudes and Ethical Purchasing Behavior on RUR Knitted Fashion Products According to Environmental Consciousnessof Female Consumers in Their 30s and 40s

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